Since the year 2000, oec has grown globally to more than 1,000 employees with a double-digit revenue increase nearly every yearWe provide a lively culture, employee rewards and recognition, and the opportunity to develop and implement innovative technology solutions.
Description:
The product marketing manager will leverage extensive domain expertise to develop and drive a cohesive, overarching strategy for oec’s global products and servicesYou will directly manage a team of product marketing specialists and content developers to ensure resources are allocated to business priorities and opportunitiesYou will be responsible for operationalizing and standardizing the product marketing function, working with leaders in marketing and product to develop an efficient frameworkYou will act as a primary/front-line spokesperson for all things product marketingYou will have responsibility for creating and updating messaging guidelines that will differentiate oec in the marketA strong cross-functional partnership with internal stakeholders including sales, marketing, customer success, product management and senior leaders will be critical to enable product launch + retention success.
You are highly collaborative, and have a strong track record of planning, building and managing product launches to drive awareness, demand, and pipelineYou’re excited by the challenge of working cross-functionally at a fast-paced, hyper-growth company.
Responsibilities:
Positioning and messaging – drive, create and communicate messaging guides for oec’s core/priority business units and products based on relevant buyer and user personasPartner cross-functionally on execution and refresh of key messaging.
Market intelligence – be an expert on your target audience, understand their challenges and goals; be an expert on your competition and how to outcompete them.
Marketing planning – define marketing strategy by working directly with senior leaders to align marketing budgets, resources, and activities with our greatest areas of opportunity.
Content creation – define and execute cohesive content strategy to support campaigns based on gaps in the buying cycle and customer needs to develop necessary content (ebooks, white papers, success stories, interactive assets, videos, roi tools ); collaborate with execution resources and product marketing specialists for content activation + placement.
Sales enablement– enable sellers to effectively communicate the value of oec to customers and develop sales tools that can be used to increase sales productivity
Support the vp of marketing in the development and maintenance of relationships with industry groups, analysts, thought leaders, and press to support awareness activities.
Thought leadership – drive thought leadership activities including articles, blogs, videos, speaking engagements, etc.
Product launches – drive, lead and execute a cohesive global product launch plan to generate interest, raise awareness and secure customers
Measurement– help set, track, and drive key product marketing metrics
Qualifications:
Bachelor’s degree, preferably in business, marketing, or related discipline.
8+ years of experience in product marketing, marketing, product management, or related function in the technology industry.
Deep auto industry domain expertise preferred
Exceptional verbal and written communication skills across channels to a diverse audience.
Ability to articulate/translate product and service capabilities into customer content
Organizational skills for managing commitments, schedules, and deadlines.
Strong interpersonal and teamwork skills.
Skilled in effective communication, influencing and negotiation, change management.
Strong writing skills including the ability to translate technical information into simple, audience-appropriate language.
You’re passionate and accountable.
Oeconnection is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulationsIn order to comply with these laws, we invite applicants and employees to voluntarily self-identify their gender, race and ethnicitySubmission of this information is strictly voluntary and refusal to provide it will not subject you to any adverse treatmentThe information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcementWhen reported, data will not identify any specific individualThis information will be maintained separately from your application for employmentIf you do not wish to self-identify at this time, you may do so in the future by submitting this formFailure to provide the following information will not subject you to any adverse action or treatmentOeconnection is an equal opportunity/ affirmative action employerWe provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected statusWe prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.
