Job details
Job type full-time
Full job description
On24 is on a mission to transform the way marketers’ market, powering the live, always-on and personalized experiences that businesses need to create engagement, deliver data, find demand and drive revenueThrough the on24 platform, marketers can build data-rich, interactive webinars and content experiences, understand audience behavior and turn that intelligence into actionInformed by more than a billion engagement minutes - including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources - marketers drive more revenue from on24 experiences than any other digital channelHeadquartered in san francisco, on24 has a wide global footprint with eight offices in key regions, including london, munich, singapore, stockholm and sydneyFor more information, visit https://www.on24.com.
The on24 marketing team is looking for an enthusiastic and data-driven marketer responsible for strategy and execution of global field & digital experience programs.
The associate marketing manager, na acquisition will support and help drive end-to-end programs and campaigns to increase demand for our north america acquisition business at on24You will directly aide in driving pipeline generation and acceleration.
We are looking for a demand generation machineYou are familiar with acronyms like mql, sql, roi and conversion ratesYou love the science of marketing as much as the art and enjoy building, executing and measuring campaignsYou’re creative and ready to bring new ideas and energy to the team.
You will work cross-functionally with sales, product, and customer success teamsYou are able to think and act strategically but also dig in with the team to get things doneThis role is an exciting opportunity for a savvy marketer.
Responsibilities:
Strategy
Support and influence strategy for growing the north america acquisition business at on24 across enterprise and commercial segments
Think in terms of the full funnel and understand the unique characteristics of the on24 buyer; build programs and overall strategy accordingly
Push the boundaries of how digital experiences are designed and how we engage our audiences
Partner with key stakeholders in product, sales, marketing and regional teams to align on strategy, plan, investments, and what success looks like
Execution
Create unique, memorable, best in class marketing programs and campaigns that support each na segment reaching its unique target audience
Manage end to end execution of field, sponsored, and other digital experience programs using detailed project tracking and fine attention to detail
Create templates/repeatable programs for use by the greater marketing team
Brief in strategy and kick off programs to partners on the marketing team and cross-functional teams including sales; present to leadership on occasion
Create or refine processes to drive effective and streamlined programs
Reporting
Understand how targets are set, analyze performance with the team
Deliver reporting/roi analysis against event investments
Use the on24 platform, domo and salesforce reports to track campaign/program performance - update/report to leadership regularly
Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg: content, pmm, product teams)
Main business kpis will be program efficiency and effectiveness in terms of: responses & engagement, contribution to pipeline, acceleration of pipeline, and revenue growth
Qualifications:
Ba/bs in marketing or related field
5+ years of digital/field marketing experience in b2b saas
3+ years using on24, integration with marketo a plus
Experienced managing events with strong program management background
Proven experience delivering successful multi-channel events or campaigns including video, digital, social, experiential, etc.
Deep experience with managing agencies for both virtual and in-person events
Ahead of the latest experiential innovations in the industry and are comfortable with taking calculated risks in order to drive impactful experiences
Incredibly detail oriented and possess impeccable communication and writing skills, deep ppt skills
Deep knowledge of sfdc and marketo (campaign set up, programs, flows, smart lists, and general segmentation best practices)
Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth
Experience reporting on campaigns using marketo and salesforce.com, or domo
Experience using analytics to draw insights & continually optimize campaigns.
Strong analytical, problem-solving, and decision-making skills; data driven mindset
Strong project management skills, highly organized and strong attention to detail
Motivated, self-starter attitude, ready to come to the table with ideas
Ability to work independently as well as in a team-oriented environment
Excellent written and oral communication skills
On24 is proud to be an equal employment opportunities (eeo) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or geneticsIn addition to federal law requirements, on24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilitiesThis policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the san francisco fair chance ordinance, on24 will consider for employment qualified applicants with arrest and conviction records.
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