Job details
Job type full-time
Full job description
On24 is on a mission to transform the way marketers market, powering the live, always-on and personalized experiences that businesses need to create engagement, deliver data, find demand and drive revenueThrough the on24 platform, marketers can build data-rich, interactive webinars and content experiences, understand audience behavior and turn that intelligence into actionInformed by more than a billion engagement minutes - including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources - marketers drive more revenue from on24 experiences than any other digital channelHeadquartered in san francisco, on24 has a wide global footprint with eight offices in key regions, including london, munich, singapore, stockholm and sydneyFor more information, visit https://www.on24.com.
On24 is looking for a senior product marketing manager to own the go to market and strategic programs for our flagship webcast elite product within the on24 portfolioOn24 is building a team of resourceful, agile, and entrepreneurial-minded product marketers to directly impact the development and success of our platform and productsIn this cross-functional role, you will work closely with our product, customer success, sales, and marketing teams to execute strategic gtm plans, develop compelling content, create messaging and positioning, and inform demand and customer programs.
This role will report to the director of product marketing.
Responsibilities
Go to market planning and execution- launch planning, market research, content/collateral creation, icp identification, use case research, sales enablement and team trainings
Develop and maintain product messaging and positioning
Work closely with the sales enablement and extended marketing team to develop content and collateral that support the sales cycle (pitch decks, sales playbooks, case studies, videos, blog posts, demos)
Support product managers in executing beta programs
Manage ongoing product release communication and promotion
Capture customer feedback through surveys and validation/review programs
Track product usage trends to inform product development, pricing/packaging, content, and collateral.
Work with competitive intelligence team to understand competitive products, sales, and marketing tactics, and develop differentiated product positioning.
Qualifications
Bachelor’s degree in marketing or related field
5+ years product marketing experience
Comfortable and able to work cross-functionally
Excellent powerpoint, presentation and writing skills
Proven history of creating and executing effective marketing programs
Excellent time management and project prioritization skills
Comfortable using collaboration, marketing and crm tools such as slack, marketo, surveymonkey, salesforce and others.
On24 is proud to be an equal employment opportunities (eeo) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or geneticsIn addition to federal law requirements, on24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilitiesThis policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the san francisco fair chance ordinance, on24 will consider for employment qualified applicants with arrest and conviction records.
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