Job details
Job type full-time
Full job description
The position
The srDirector, marketing campaigns & content strategy is responsible for leading programs and resources to create a highly collaborative process for the development of corporate campaigns and content strategy for reaching opswat’s product and industry solutions revenue goalsThis role is responsible for driving awareness and adoption of opswat security solutions for protecting the world’s critical infrastructure industries.
This position guides a team of highly skilled and seasoned marketers, that combined, own content, collateral, media buying and placement.
The ideal candidate for srDirector, marketing campaigns & content strategy
Has the ability to translate business objectives into comprehensive, compelling and effective campaign narratives for defined target audiences.
Has worked in coordination with solutions/product marketing, revenue performance marketing, field marketing, and communications to facilitate content creation, brand consistency, creative alignment, and lead generation effectiveness through a centralized, consolidated and coordinated campaign and content library.
Has a strong track record of building, implementing and governing global content and campaign strategy for b2b saas solutions provider(it/ot and cis experience highly preferred.)
Is familiar with the various media and trade industry associations that support both cyber security and critical infrastructure industries.
What you will be doing
Implement an efficient content, campaign, governance process and workflow that facilitates the functions within as a shared service center of expertise.
Develop and maintain a comprehensive campaign strategy, including the creation, architecture and dissemination of centralized campaign and collateral assets for use in supporting direct and channel sales, as well as customer, media and analyst communications.
In coordination with product and industry marketers, create a library of content and creative assets to support solution sales that lead with the cyber security challenges of the critical infrastructure industries opswat serves.
Facilitate content and campaign strategy alignment and best practices for all target marketing segments, including new product launches, direct/channel sales, abm, and customer upsell and cross-sell activities.
Create comprehensive, enterprise-wide visibility for the strategy, people, processes, technology and measurement that contribute to improved campaign lifecycle management.
Work in conjunction with revenue performance marketing to ensure activity and budget aligned with the highest performing strategies, tactics and mediums.
What we need from you
Experience: seven years of business-to-business marketing experience with a minimum of five years in enterprise technology and/or services firms.
Demonstrated experience working with sales leadership and sales teams in driving programs to increase pipeline and revenue.
A strong track record of building, implementing and governing global content and campaign strategy for b2b saas solutions provider(it/ot and cis experience highly preferred.)
Previous project management, ideally in either a creative/content/campaign agency or corporate environment.
Previous functional content management across abm, media buying, thought leadership creation, digital, events, and traditional advertising preferred.
Builder of strong teams, agency relationships and content resources
Best practices in integrated campaign development, marketing standards, process implementation and team management.
Digital publishing, content strategy and/or enterprise content management and analytics
Strong copywriting and editing skills
Budget, vendor and agency management experience
Strong understanding of b2b technology (cis and cyber security preferred) audience segmentation/personas/buyer behavior
Preferred qualifications
Outstanding communications skills – written and verbal.
Highly organized, detail-oriented with an eye always on the big picture.
Interested in building teams, programs, processes.
Not afraid to try new things – driven to constantly improve results.
Ability to delegate, manage time and juggle multiple priorities to execute high quality results
Opswat is a global leader in critical infrastructure cybersecurity that protects the world`s mission-critical organizations from malware and zero-day attacksTo minimize the risk of compromise, opswat critical infrastructure protection (cip) solutions enable both public and private organizations to implement processes that ensure the secure transfer of files and devices to and from critical networksIn total, 98% of u.sNuclear power facilities and more than 1,000 organizations worldwide spanning financial services, defense, manufacturing, energy, aerospace, transportation systems trust opswat to secure their files and devices; ensure compliance with industry and government-driven policies and regulations, and to protect their reputations, finances, employees, and relationships from cyber-driven disruptionFor more information, visit www.opswat.com.
Opswat is an equal opportunity employerWe celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any typeAll employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.
This is a remote position.
