Job details
Job type full-time
Full job description
Ocean spray is looking for a marketing & innovation leader with a passion for developing and growing brands internationally! from latin america to asia pacific, we are bringing our farmer-owners’ superfruit to new consumers around the globeJoin our team!
Position location: massachusetts preferred; remote flexibility
What you’ll do:
Lead international and ingredients (i&i) brand strategy, in partnership with regional business leaders, to deliver against business objectives defined in the long-range planSteward the deployment and integrity of brand strategy and brand positioning & executions.
Lead marketing & innovation strategic projects that span across i&i businesses e.gGlobal trends & insights, sustainability, category messaging, marketing investment effectiveness, cross-region platforms etc and guide local regions execution collaboration.
Create international marketing & innovation community: provide coaching, support, and best practice development & sharing across i&i marketing & innovation teams in areas of e.gConsumer insight, brand positioning, portfolio architecture, innovation, marketing effectiveness, and future capabilities
Optimize and deploy innovation processes for i&i across innovation design, development and commercialization, portfolio & pipeline management, post launch tracking and learnings.
Liaison with us marketing & category teams on brand positioning, communication, innovation pipeline, packaging design
What we’re looking for:
Bachelor’s degree
10+ years of experience in the cpg industry.
Food & beverage experiences is preferred.
Experiences with both large companies/brands and small companies/brands is preferred
Deep understanding of, and experience in, core marketing fundamentals across consumer insights, creative & shopper marketing, connection/media etc to build brand equity and deliver results
Brand marketing strategy and development with experiences in developing, communicating, stewarding brand vision, positioning, architectures, strategic platforms, and guideline.
Global or international brand building is needed.
Launching new brands or sub brands is preferred.
Experiences to lead end-to-end product innovations with in-market successDiversity of innovation experiences (renovation, line extension, package, new platform/category) is neededMulti-region/market innovation experience is preferred.
Ability to manage complex projects across multiple disciplines, balancing short term and long -term priorities, with strong business acumen
Strong ability to build partnerships, establish trust & credibility, and influence across all levels of leadershipExperience in working in a matrixed organization is needed.
Develop and inspire othersExperience in leading remote team is preferred.
Who we are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauceBut did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? they entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
Grower mindset – we embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
Sustainable results – guided by purpose, we are focused on delivering results for our grower-owners.
Integrity above all – we are ethical, doing the right thing for our grower-owners, customers, consumers and each other
Inclusive teamwork – we build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
