Job details
Job type full-time
Full job description
Job description:
The next step solutions (nss) srMarketing manager is responsible for marketing nss behavioral health products to new and existing clientsThis includes developing nss’s demand generation strategies and managing the tactical execution of these strategies via multiple channels, including social media, paid search, search engine optimization, events, and the company`s websiteIn addition, the srManager will be responsible for creating and executing nss’s content marketing strategy, conducting tactical program roi analyses to determine how to optimize spend and number of demos scheduled, and creating sales enablement materialsThis individual will work closely with the marketing director, business development, sales, and account managersThe srManager will be measured on demos scheduled and mbo’s.
This is a remote based position.
Essential functions / tasks / duties / responsibilities:
Develop, deploy, and track digital marketing efforts, including paid search and seo
Conduct research to better understand key personas, buyer decision making process, and content consumption patterns.
Develop content that is relevant to each defined persona at every stage in their buyer’s journey,
Manage new product launch process, including marketing plan development and project management.
Oversee the behavioral success series evolution and optimization, including webinars, blog posts, content creation, and nurturing
Manage the creation of copy for all nss marketing efforts, including emails, landing pages, nurturing, digital marketing, product launches, new business campaigns, cross-sell/upsell efforts, website, collateral.
Manage company-sponsored and hosted online and offline events, including strategy, tactical execution, show registration/services, and project management.
Manage digital marketing agency
Oversee collateral creation and distribution to sales team.
Identify industry, market, and competitor trends and share these insights with marketing director, sales team and execs to help fuel efforts.
Conduct program roi analyses to determine how to optimize spend and the number of demos scheduled.
Manage nss’s social media efforts
Job requirements:
Competencies:
Ability to think both strategically and tactically
Strong “figure it out mentality”, creative-thinking, interpretation and problem solving skills
Excellent verbal and written communication skills
Self-motivated and works with limited direction
Organized with ability to follow-up on and manage details
Team player
Strong leadership skills
Understanding of the behavioral health landscape
Education and experience requirements:
Bachelor degree from an accredited college or university or equivalent industry experience
A minimum of 5 years of marketing, content development, event management required.
Behavioral health marketing experience, including an in-depth understanding of the behavioral health landscape is a plus.
Supervisory responsibilities:
Manage web/design agency
Work environment / physical demands/ travel requirements:
Computer-based and telephone work environment.
Sitting and standing for extended periods
Lifting of 10-15 pounds.
10% travel
Equal employment opportunity statement:
Our company is committed to equal employment opportunityWe will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law.
