Job details
Job type full-time
Full job description
As the new director, marketing operations, you will support both the marketing and sales organizations by optimizing existing and finding new ways to attract new prospects through self-service and lead generation campaigns and strategiesYou’ll partner closely with stakeholders to transfer the prospect data to relevant stakeholders to convert these prospects to new customersYou will also work with other members of the marketing operations, product marketing, and engineering teams to help design new scalable systems, data flows, integrations and reporting while also assisting with the optimization of our existing processes and marketing technology.
What you’ll do:
Help to craft and execute our self-service marketing strategy with stakeholders such as product marketing and demand generation
Work to automate and optimize the self-service experience within marketo and pardot from prospect to customer
Ensure self-service data flow and full visibility between sales and marketing regarding self-serve’s contribution to marketing sourced pipeline: product qualified leads (pqls), marketing qualified leads (mqls), sales qualified leads (sqls)
Manage marketo work streams associated with salesforce, our crm platform, and our marketing automation platform (map)
Assist the marketing operations team with marketo admin tasks such as user creation, field management, launchpoint/apis/webhook setup
Assist the marketing operations team with marketo program tasks such as program/campaign creation, execution, qa, and documentation
Scope implementation needs and resources on an ongoing basis
Who you are:
Proven experience developing scalable processes for managing and resolving self-service issues by analyzing data and identifying gaps
Utilize product analytics and other measures to proactively monitor issues and potential risks.
Understanding of core sales funnel acronyms like mql, pql, sal, sql, etc.
Ability to work well in a very fast-paced remote environment, with an appreciation of working within a global organization
Analytical and detail minded person with a passion for data driven decision making
Highly adaptable, fast learner, resourceful with a sense of urgency
Stellar written and verbal communication skills
Metrics driven, high achiever
Experience working on a global scale with a wide product portfolio
What you bring:
At least a bachelor’s degree (or equivalent) in a relevant field
Marketo certified expert or 3+ years work experience
Experience implementing a self-service and/or freemium model at a b2b saas company
Experience working successfully cross-functionally with engineering teams to deliver
Experience implementing, maintaining, and optimizing product and marketing technology such as marketo, segment, salesforce, confluence, and lucidchart
Practical experience in reporting across platforms (google analytics, marketo, salesforce, tableau, periscope)
About the company:
Boards set the standard for what organizations can achieveAt onboard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.
Launched in 2011, today, onboard serves as the board intelligence platform for more than 2,000 organizations and their 12,000 boards and committees in 32 countries worldwideWith customers in higher education, nonprofit, healthcare systems, government, and enterprise business, onboard is the leading board management provider.
Passageways is the parent company of onboardWe’ve grown from a class project at purdue university in west lafayette, indiana in 2003 into the world’s leading board management software platform todayWith a recent $100 million investment from jmi equity and our recent purchase of meeting management software company escribe, we’re poised to grow to even greater heights.
Benefits and perks:
Company provided equipment (laptop, software, etc.)
Employment with a growing, fun, philanthropic minded company that leads the board management market
Health, medical, vision insurance
Short term, long term disability, life insurance
Hsa plus match
Fsa dependent account
401k plus match
Unlimited pto
Diversity statement - culture of togetherness:
At onboard, our mission is to encourage and celebrate a culture of togethernessWe acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate allDiversity, equity, and inclusiveness fuel the pathfinder atmosphere and all our effortsOur power is in our people and we pledge 1% to give back to our communities and across the globe.
Onboard is an equal opportunity employer and committed to a diverse and inclusive working environmentOnboard does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected statusFor individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com
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