Job details
Job type full-time
Full job description
Content marketing copywriter/editor
Location: new york city, london uk, or hybrid remote
At the moment, we are all working remotelyHowever, we have offices in london and new york, and this position can be based in either office but ideally located within a reasonable commuting distance with the flexibility to come into the office as needed (subject to your existing legal right to work in either jurisdiction).
About openfin
Openfin is a fast-growing financial technology company backed by the world`s largest banks and most respected fintech vcs, including j.pMorgan, barclays, hsbc, wells fargo, sc ventures, bain capital ventures, drw, nyca partners, and pivot investment partnersOpenfin modernizes and democratizes app development and distribution in the finance spaceWe provide a secure os that brings a fast and intuitive app experience to the financial desktopBuilt on google`s chromium and github`s electron open source projects, openfin combines native experience, data sharing, lightning-fast distribution, and robust security with an agile web development and deployment model to accelerate digital transformation and innovationOpenfin is used by thousands of developers to deploy and run more than 1200 apps at more than 1500 financial institutions.
About the role
The content marketing writer creates decks, blog posts, guides, emails, customer stories, ad copy, and more to support marketing efforts for brand, demand, and product marketing.
The content marketer will be the embodiment of openfin marketing voice and tone, creating and managing compelling and engaging content across several marketing channelsThis role will require close alignment and coordination with several teams within marketing and broader openfin team, including sales, partnerships and product managementThis role will also work directly with our pr, social and events team to manage consistency in messaging and appropriate maximisation, to the fullest extent possible of press releases, social posts and eventsCreation of a consistent and engaging story to target persona`s, covering openfin, its products, and its users will be key.
About you
You are a dedicated content marketer who fully understands the power of well constructed messaging across all channels including more technical aspectsYou have a firm grasp of voice and tone and know how to make it apparent in different form factors, from user comms to email nurture campaigns to standalone social postsYou are a stickler for proper style, grammar, and punctuationYou have a keen sense of your audience and how to best leverage various marketing channelsYou know how to build relationships and trust with that audience through consistent messaging, strategic use of channels, storytelling and economy of words.
Responsibilities
Collaborate with other marketing teams to create high-leverage artifacts, including product landing pages, websites for flagship events, and comms materials for major launches, announcements and thematic campaigns targeting specific persona`s
Serve as an editorial gatekeeper, ensuring fidelity to voice and tone, consistency, and proper volume to create longevity of engagement and avoid damaging reader trust.
Produce sales enablement assets such as customer stories, one-pagers, white papers, and other templated form factors intended to build the case that openfin is the solution for all of our target audience segments
Manage the cadence of user comms, ensuring consistency of messaging and partnering on overall strategy for how and when to communicate with target buyers
Manage the production of digital ad copy, paid social copy, and other demand-generation assets, overseeing a team of contractors and ensuring each asset meets the openfin quality bar
Experiment with new marketing form factors that help openfin stand out from the noise and engage new users openfin otherwise wouldn`t have reached
What we`re looking for
Minimum 5 years working as a marketing copywriter and/or editor across all available channels, preferably with broad experience across form factors
Must have experience working in/writing for financial services / capital markets audience
Experience working with brand, product, lifecycle/demand gen, and regional teams, with an understanding of the subtle differences required to succeed in each context
A passion for copywriting and a deep understanding of the importance and power of well constructed messaging.
Experience managing other copywriters, either contract or fte
Bachelor`s degree in marketing, journalism, communications, english, creative writing, or related field
Preferred qualifications
Experience working with creative or design teams
Experience benchmarking and setting kpis for conversion and engagement
Broad understanding of the mechanics and objectives of many marketing and user comms functions
Working knowledge of analytics tools (google analytics, tableau, etc.)
Life at openfin
At openfin, our mission is to stay on the cutting edge of web technologies and to enable our customers to do the sameWhile we are currently remote, we pride ourselves on our friendly, diverse, understanding office cultureOur goal is to create a space where employees can learn and innovate, and overall, have a good time doing itOur employees have a diverse set of interests and experiences, and we encourage you to explore those interests and share with us! we have regular happy hours and social eventsOur offices and our employees are conducive to a productive learning experience - all the while creating innovative and compelling solutions for our clients.
