Manager, media this position works with the media supervisor and director to coordinate the agency’s paid media efforts across all disciplinesNormal performance measures include: assisting in the execution of all media planning functions across teams with workload managed by the media director and/or vp media.
Responsibilities
Works to determine role of media in the marketplace, assisting in the establishment of media objectives and writing the media brief and media plan
Assists in negotiations for time and space costs, monitoring of industry trends, media research and analysis
Assists in making sure that obp client team follows media campaign launch and qa process
Implements or assists with execution of media buy and stewardship (insertion orders, blueprint creation, etc.)
Interfaces regularly and develops strong working relationships with media sales reps
Leads responsibility for stewardship of all assigned accounts’ budgets, including signed media authorizations and post buys reports
May handle all aspects of the buy (plan, order, budget, track, post buy reporting) on assigned accounts
Responsible for media planning (and related responsibilities) on accounts
Responsible for facilitating meetings internally between account service, media, and project management to kick off the approved plan with a blueprint download
Interfaces regularly and collaborates with internal client teams including other disciples – accounts, creative, activation producer, etc.
Assists others on the team and completes special projects as required.
Skills
Two to three years prior media planning (and buying) experience in developing and presenting integrated media plans either via agency association or corporation to gain technical knowledge of media
Strong experience in the digital space, including research, planning, buying, and documentation
Google ads certification a plus
Proven ability to work with a client budget, third party research and audit publications to analyze data, write a media plan, and present with credibility
Must demonstrate outstanding interpersonal skills, both written and verbal, for cultivating client communications and vendor relationshipsPosition requires a pleasant personality and a positive attitude
Experience in media planning in one or more of the following industries: tourism, agriculture, animal health brands, rural lifestyle brands, government or financial services is preferred
Experience with planning and/or implementing paid search and paid social campaigns
Negotiation skills to maximize opportunities with vendors and clients
Bachelor’s degree required
Must be very organized and detail oriented
Demonstrate familiarity with marketing concepts and terms
Demonstrate ability to negotiate value added opportunities for clients
Must be able to work independently, meet deadlines, and achieve time and budget requirements with a strong, positive attitude
Highly competent in word processing, spreadsheet and presentation software
Demonstrate general knowledge of google analytics and google tag manager as it relates to paid media tracking and data reporting
Osborn barr is an affirmative action employer mfdv.07
