Supervisor, media this position works with the media director to coordinate the agency’s paid media efforts across all disciplinesNormal performance measures include: growing client relationships by highlighting the value the media team brings to each agency account, growing the media discipline within the agency, and promoting media to internal audiencesResponsibilities
Works to determine role of media in the marketplace, assisting in the establishment of the media approach and strategy and writing the media planAlso, assists in negotiations for time and space costs, monitoring of industry trends, media research, campaign delivery and analysis.
Responsible for supervising and mentoring direct reports including interns and coordinator/manager positions.
Implements or assists with execution of media buy and stewardship (insertion orders, campaign reporting, etc.)
Shares media campaign launch process with client team (accounts, activation producers, creative, analytics, etc.) and oversees that the process is followed throughout the launch.
Interfaces regularly and develops strong working relationships with media sales reps.
Lead responsibility for stewardship of all assigned accounts’ budgets, including signed media authorizations and post buys reportsAdditionally, may handle all aspects of the buy (plan, order, budget, track, post buy reporting) on assigned accounts.
Responsible for media planning strategy (and related responsibilities) on accounts.
Assists others on the team and completes special projects and new business as needed.
Interfaces regularly and develops strong relationships with clients on assigned media accounts
Interfaces regularly and collaborates with internal client teams including other disciples – accounts, creative, activation producers, finance, etc.
Skills
Five to seven plus years prior media planning (and buying) experience in developing and presenting integrated media plans either via agency association or corporation to gain technical knowledge of media.
Bachelor degree required.
Google ads certification a plus.
Strong experience in integrated media campaigns, including research, planning, buying, and reporting.
Small market experience a plus (c&d market experience).
Proven ability to work with a client budget, third party research and audit publications to analyze data, write a media plan, and present with credibility and rationale.
Must demonstrate outstanding interpersonal skills, both written and verbal, for cultivating client communications and vendor relationshipsPosition requires a pleasant personality and a positive attitude.
Experience in media planning in one or more of the following industries: tourism, higher education, agriculture, animal health brands, rural lifestyle brands, government or financial services is preferred.
Communications and interpersonal skills, along with direct client contact in current position.
Negotiation skills to maximize opportunities with vendors and clients.
Must be very organized and detail oriented.
Demonstrate familiarity with marketing concepts and terms.
Demonstrate ability to negotiate value added opportunities for clients.
Must be able to work independently, meet deadlines, and achieve time and budget requirements with a strong, positive attitude.
Experience with planning for and implementing paid search and paid social media campaigns.
Proficient in microsoft word, excel and powerpoint.
Experience with google advertising, kantar, mediatools, sqad, mri, advantage, mapping software, social media platforms, and specialized media software programs a plus.
Demonstrate familiarity with google analytics and google tag manager as it relates to pixel tracking and understanding basic goal/event tracking to monitor campaign performance and compare results to other data/platforms.
Osborn barr is an affirmative action employer mfdv.07
