Job details
Job type full-time
Full job description
Education changes lives foreverIt broadens horizons, breaks down barriers, and fires imaginationsLike the university of oxford of which we are a part, we are committed to uncompromising standards, freedom of expression, and the enrichment of lives through educationThis is our motivation, our purpose, and our missionIt is why 100% of the money we make is reinvested into education and researchIt is why all 6,000 of us in 52 countries care deeply about reaching more people, in more places, with world-class learning and research materials and services.
More about oup
Make your mark, a career with impact
About the role
Responsible for developing marketing strategies and executing campaigns for a variety of trade, nonfiction books year roundRole manages all aspects of marketing for assigned titles, and coordinates strategy, advertising, promotion, social media, and appropriate metrics from start to finish.
Develops and executes strategic marketing campaigns, which include: digital advertising, social media, consumer outreach, bookseller outreach, and digital outreach for key front list titles
Coordinates global marketing campaigns with counterparts in the uk and us
Assists with management of ad/promo and t&e budget
Responsible for developing robust content marketing strategies and the creation of trade digital content assets, such as amazon+ detail content
Researches of new digital advertising platforms and monitors ad performance for improved roi
Serves as a point of contact for sales, editorial, and publicity, as well as authors and agents
Manages social media campaigns for assigned books
Works closely with sales team to ensure books are set up for success, which includes assisting the sales team with special outreach as well as the creation of marketing materials such as flyers, brochures, etc.
Identify and pursue online and offline partnerships to help extend the reach of titles and authors
Represent trade marketing at relevant meetings (e.gMarketing meetings, sales conference, editorial board)
Works with publicity to amplify media hits through multiple marketing channels
About you
4-5 years of digital marketing experience desired-book marketing experience a plus
A strong understanding of the market for academic non-fiction
Excellent written & communication skills
Skilled at presenting to groups
Highly organized, detail-oriented, and social-media savvy
Data driven, and roi focused
Proficiency in adobe creative suite, as well as google ads, google analytics, twitter, and facebook advertising platforms a plus
Ability to work efficiently and effectively in a virtual environment.
Gjc level: i-5 (for internal purposes only)
Position location: remote, or it can be located in our new york or cary, nc office.
We are currently thinking through how we use our offices in the future and are open to discussing flexibility within this such as a blend of office and home working.
We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thriveWe seek to employ a workforce representative of the markets that we serve and encourage applications from all.
