Job details
Job type full-time
Full job description
Forwardpmx is a global brand performance agency, home to 1,000 experts across 25 offices and 15 countries around the worldWe create award-winning data, technology and media solutions that deliver breakthrough results and fuel growth to our clients’ businessesWe strive to be the best destination for the industry’s top global talent, creating an inspired, collaborative workplace culture that enables smarter problem solving and more focus on innovation.
Forwardpmx in la is looking for srCoordinator, paid social who has experience launching and managing campaigns in social (facebook, instagram, pinterest) platformsThe most successful srCoordinators tend to be detail-oriented, pro-active and be able to communicate with digital teams and on client callsThey can read performance data and quickly make recommendations to optimize performanceThe ideal candidate would be comfortable using smartly to create ads for social platformsThey are passionate about digital media and can troubleshoot problems, while reporting back with solutions
Responsibilities:
Launch and manage campaigns on social and display platforms (facebook, instagram, pinterest, etc) working within the native tools on each platform to execute and optimize campaigns, etc.
Qa campaign builds and initial data to ensure successful launch
Optimize campaigns to meet and/or exceed advertiser goals through channel-specific levers, including but not limited to: audience testing, creative testing, bid adjustments, and placement testing
Work with manager to determine set-up, including: testing methodologies, reporting requirements, and optimization requirements, ensuring full impact and efficiency of each campaign
Communicate weekly progress on all client campaigns and provide insights that highlight the story behind the data
Find new opportunities for client within the marketing tech landscape by meeting and vetting vendors as well as onboarding when necessary
Identify challenges or red flags and work with manager to pro-actively provide resolutions for client satisfaction
Participate in ongoing training and learning tracks
Requirements:
1-3 years of experience in social buying, paid media execution, and optimization
In system media buying, expert level understanding of facebook/instagram and pinterest
Overseeing 1 or 2 key accounts, hands on in-system buying
Client facing as needed
Smartly experience a major plus
Knowledge of paid social, including optimization techniques and strategies, bidding models, and ad units across variety of platforms (facebook, instagram, pinterest.)
Experience with third party ad serving, ideally with campaign manager a plus
Strong interest in digital media platforms and technologies, with a desire to keep informed about new trends demonstrated through vendor vetting
Experience presenting either to clients or senior management on weekly calls and campaign wrap-ups
Excellent time management and organization skills
Able to set priorities for yourself and adapt to those priorities as needed
A resourceful self-starter with a very high work rate—able to get things done without constant input and support
Works well both independently and collaborativelyEnjoys exploring new territory!
Advanced knowledge of excel, including pivot tables, vlookup formulas, etc
Positive and outgoing personality, with the professional demeanor and ability to relate well with team members, upper management, clients, and media partners
At forwardpmx, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
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Forwardpmx is an advocate for equal opportunity in the workplaceWe are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disabilityWe also consider qualified applicants regardless of criminal histories, consistent with legal requirementsIf you have a disability or special need that requires accommodation, please let us knowEeo employer m/f/vet/disabled.
Job type: full-time
Work location: multiple locations
