Job description
Summarized purpose:
This opportunity will support a growing global clinical development businessThe individual in this role will be responsible for partnering closely with global clinical development business leaders to create strategic marketing plans that support delivery of business goalsThis team member will play a critical role to the success of ppd’s strategic marketing function and lead the development of strategic marketing plans for growing areas of the business.
Essential functions and other job information:
Creation of strategic bu marketing plans including strategic brand guidance, operating plans and core claims/messaging documents that includes strong customer and competitor insights.
Support the development of, and lead initiatives to develop and implement global marketing deliverables, including;
Compelling value propositions, promotional positioning, messaging materials and selling resources
Support brand presence at major conferences
Plan and monitor relevant budget to support execution.
Have a detailed understanding of the selling resourcing model across the business and provide insights on how to optimize the marketing mix to support this.
Able to represent relevant business unit(s) with great expertiseAccumulates bu “know how” and shares across global marketing leadership team.
Share best practices with marketing product leads from other businesses
Support the development of best-in-class marketing capabilities
Partners closely with account-based marketing and content marketing teams to ensure excellence in execution of plan to customers and to the broader marketRegularly reviews and optimizes plans in close collaboration with bu stakeholders and relevant members of marketing lt.
Establish strong working relationships across all marketing verticals
Manages large-scale marketing initiatives and campaigns
Job qualification
Qualifications:
Education and experience:
Bachelor`s degree or equivalent and relevant formal academic/vocational qualification
Previous experience that provides the knowledge, skills, and abilities to perform the job (comparable to 8+ years).
5+ years of management responsibility
Proven leadership skills
Knowledge, skills and abilities:
Ability to think strategically and advise on value proposition and marketing/selling strategies that meet company objectives
Ability to produce in-depth and high-quality writing assignments clearly and consistently, often under extremely tight timelines
Solid editing/reviewing skills with special attention to detail
Effective collaboration skills and the ability to work well with others across all business units, including written and verbal communication skills
Demonstrated professional management, supervisory, budget and negotiation skills
Ability to effectively prioritize, manage, and deliver multiple projects under pressure
Effective planning, analytical, organizational and project management skills
Demonstrated ability to manage outside agencies in order to fulfill project objectives
Understanding of corporate brand and ability to work within set brand guidelines
Strong skills in microsoft office suite
Management role:
Directs through lower management levels and / or highly skilled specialist employees who exercise significant latitude and independent judgmentOften heads one or more departments or a large centralized staff functionIn some instances may be responsible for a functional area (as determined by executive management) and not have subordinate supervisors or employeesMay manage employees across multiple regions.
Diversity statement
Ppd is proud to be an affirmative action employer that values diversity as a strength and fosters an environment of mutual respectPpd is committed to providing equal employment opportunities without regard to age, race, color, pregnancy, national origin, religion, sex, gender identity, sexual orientation, disability, veteran status or status within any other protected group.
