Job details
Salary up to $160,000 a year job type full-time number of hires for this role 1
Full job description
Company description
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Packm is a technology company founded by print industry veterans with the goal of democratizing custom packagingOur ecommerce and 3d design technologies enable users to create custom packaging without expensive software directly on our website – all while seeing pricing and turnaround options in real-timeWe serve a wide range of clients from diy business owners (b2b) to professional graphic designers (b2b2b)The company is headquartered in los angeles, ca, and powered by a distributed global workforce of industry experts and veterans.
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Job description
We’re looking for a marketing director to lead our company`s marketing efforts and help us promote our offeringsA qualified candidate has had extensive success as a high-level marketing lead and is well versed on the ever changing/emerging trends of the modern marketing ecosystemThe ideal candidate is eager to join an early-stage startup and is excited for the opportunity to grow with and within our company/executive teamHe/she will need to have proven experience in managing a marketing team, in addition to recruiting, onboarding, and training.
Requirements
Successful track record in senior marketing roles and creating marketing campaigns
Proven ability to plan and manage budgets
Knowledge and expertise in seo; technical, on-page, off-page, and local
Advanced experience in pay per click advertising; paid search (google ads, bing), paid social (facebook/ig, linkedin tiktok, etc), streaming (youtube/podcasts)
Experience in crafting overall content strategies and overseeing all aspects of content marketing
Previous success in growing organic social media presence (instagram, tiktok, facebook, linkedin)
Experience in landing page optimization and a/b testing
Experienced in affiliate and ambassador marketing campaigns
Expert in managing and crafting email marketing initiatives
Responsibilities
Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
Build, manage, and oversee the marketing department; a team of in-house and consultant digital marketers
Work directly with executive team and implement pre-existing marketing vision in addition to identifying and executing new opportunities for growth
Manage conception, development, and implementation of marketing plan and strategies, concepts, and promotional programs to drive interest and sales
Successfully develop, oversee, and maintain long lasting strategies and campaigns in the following areas:
Seo (technical, on-page, off-page, and local, link building)
Paid search (google ads, bing)
Paid social and streaming (facebook/ig, linkedin tiktok, youtube, podcasts, etc)
Organic social media growth (instagram, tiktok, facebook, linkedin)
Email marketing
Full-funnel/ landing page optimization
Affiliate marketing and ambassador programs
Copywriting for entire website (landing pages, blog articles)
Creative campaigns and storytelling
Brand identity and positioning
Direct mail marketing
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
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Job type: full-time
Pay: up to $160,000.00 per year
Benefits:
Health insurance
Paid time off
Schedule:
Monday to friday
Supplemental pay:
Bonus pay
Work location:
Fully remote
Work location: remote
