Director of product marketing
About pantheon
Pantheon is the only webops platform built from the ground up for agilityWe help our customers win, where the digital experience starts and matters most - their websitesWe empower teams of developers, marketers, and it professionals to focus on delivering business results while pantheon handles uptime, performance, scalability, and securityWe are the fastest growing drupal and wordpress platform in the world, powering over 300,000 sites and serving billions of pages every monthHappy customers include some of the most recognized names in high tech, higher education, and ngos, such as patch, apigee, uc berkeley, harvard university, google, docusign, docker and the united nations.
With 35% of the web running open-source and significant investments in a $200 billion total addressable market, we are growing aggressively into a huge market opportunity and looking to expand our marketing organization.
The role
As the director of product marketing at pantheon.io, you will report to our vp of product marketing and lead a team focused on product positioning & messaging, product launch, sales enablement, leveraging product led growth tools, competitive intelligence, and analyst relations.
Success in this role first and foremost requires understanding the pain points and needs of our customersIt requires seeing the big picture, turning data into insights, developing a deep understanding of our target market, defining effective go-to-market plans, and building programs to scaleYou will be responsible for developing our product marketing strategy, designing our enablement program as well as leading gtm for product launches to drive awareness and performance goals.
Cool things you’ll do
Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer and our marketplace
Develop a deep understanding of our target market, including buyer personas, key use cases, and customer needsServe as the subject matter expert (sme) on pantheon.io’s product value propositions, core capabilities and market landscape.
Design and own the sales enablement materials that will be delivered in partnership with the sales enablement teamThis should include product education, competitive intelligence and the creation of high-value sales tools (first call decks, battlecards, solution guides, etc).
Own the go-to-market product process and strategy, and align product initiatives across the customer lifecycle
Partner closely with leadership across product, design, sales, and marketing to drive and influence product pricing, product roadmap development, and the customer experience
Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience
Work closely with the demand generation team on marketing campaigns to drive and accelerate pipeline
Define, track and report on success metrics and demonstrate the impact product marketing has on business goals
Lead and develop a small team of full-stack product marketers
What you bring to the table
10+ years experience in product marketing in the b2b saas space
Cross-functional product marketing leadership with a track record of delivering on high-impact goals - marketplace experience is a bonus!
Previous experience bringing saas b2b products pricing, packaging, messaging and positioning to market
Experience leading and growing a team of high-performing product marketers
Strategic mindset and ability to frame problems and develop ambitious solutions, while balancing the demands of executing at speed and scale
Strong eye for business, as well as strong analytical and critical thinking abilities to draw conclusions based on data
Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
Stand out verbal and written communication skills
Ability to operate independently to build out new programs and initiatives
Thorough understanding of the sales process and how best to support sales teams and equip them for success
Previous saas and high-growth, late stage start-up experience is a huge plus
What we offer
We have all the usual perks and benefits but what we can really offer you is a fantastic work environment powered by an amazing team.
Industry competitive compensation and stock option plan
Unlimited time off and sick days
Full medical coverage (medical, dental, vision)
Top-of-line equipment
Extra benefits like a stipend for reading books and your work-outs and a whole suite of paid apps for mental as well as physical health and wellbeing
Events and activities both team-based and company wide that inspire, educate and cultivate
Pantheon is an equal opportunity/affirmative action employer and we welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law.
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