Director, product marketing remote job summary the director, product marketing is responsible for maximizing revenue, adoption, and utilization of the entire portfolio of paycor’s products and services across an expanding geographic footprintDirect accountabilities include assessing the market, helping to define compelling product value propositions, pricing and promotions, and executing the product marketing strategy including new offeringsEssential duties and responsibilities
Partners with sales and other stakeholders to execute the overall product and market expansion strategy and to develop marketing programs that generate demand for our products.
Drives product marketing plans for all stages of the product lifecycle.
Partners with the product and marketing teams to develop product positioning and messaging that differentiate our products in the market and highlights paycor’s uniqueness.
Drives product packaging and pricing strategy.
Key driver in paycor’s competitive intelligence efforts; conducts external research to effectively drive product strategy and position our products.
Partners with marketing team to ensure all collateral (website, print, videos, etc.) reflects the product positioning and showcases the product vision and value proposition.
Communicates the product value proposition to sales and develops tools that support the selling process.
Contributes to launch planning of new products and releases and manages the cross-functional execution of the plan.
Keep up-to-date on business results and market changes in order to drive initiatives that improve competitive position.
Requirements to perform this job successfully, an individual must be able to perform each essential duty satisfactorilyThe requirements are representative of the knowledge, skill, and/or ability required.
6-8 years of relevant product marketing experience in a technology company, preferably b2b
Proven track record of contributing to company growth through focused product marketing efforts
Demonstrated experience developing product messaging, positioning statements, and value propositions
Demonstrated experience with strategy, project management, problem solving and change leadership
Strategic and creative thinker with a bias for action
Familiarity with cloud technologies and saas business models is a plus
Bachelor`s degree required, mba preferred
Join our team to make a difference in people’s lives, every dayWe empower our clients to spend less time on administrative tasks and more time developing their teamsWe rally around our colleagues and succeed togetherAnd we support and give back to our communitiesTogether, we can make a difference.
