Job details
Job type full-time
Full job description
Description
Learning is the most powerful force for change in the worldWe are the world’s learning company with more than 24,000 employees operating in 70 countriesWe combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scaleWe believe that wherever learning flourishes so do peopleWe are all working towards a common purpose – to help everyone achieve their potential through learningWe do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around themWe are the world’s leading learning companyLearn more at pearsonplc.com.
Position summary
The future demands that we help more students gain complex skills and knowledge that will help them achieve their goals in lifeTo deliver on this promise, pearson invests heavily in developing products, services and tools that help students prepare for life and work and support educators to have a greater impact on outcomes.
We are seeking a social media manager to bring brand awareness to pearson’s new college study app, pearson , through the innovative and effective use of social media channelsThis person will be responsible for managing, analyzing, and executing the social media strategies to expand our social footprintThis role reports to the director, dtc marketing.
Responsibilities
Creates original content for marketing campaigns across the pearson social media channels which include, but are not limited to instagram/facebook, tiktok, twitter, youtube to drive awareness, engagement, and follower growth
Lead and drive the timelines, strategy, and cross channel alignment for social campaigns
Develops and maintains social brand voice across channels to ensure brand consistency and integrity across all content and platforms
Collaborates closely with creative, product marketing, global brand, pearson campus ambassadors, and external teams to strategize and develop content
Community management of customers and other stakeholders across social channels, including direct communication with customers and feedback
Sets kpi’s for social campaigns, including reach, engagement, likes, and analyzes performance
Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
Oversees the creation and implementation of the monthly editorial calendar
Effectively communicate and report performance metrics of campaign planning strategy and goals with key stakeholders.
Stays up-to-date with trends across the industry and our audience
The anticipated starting salary range for colorado-based candidates expressing interest in this position is $80-$85kThis position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/ pearson is an equal opportunity and affirmative action employer and a member of e-verifyAll qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
4-6 years of social media campaign and community management required
Experience working with agencies a plus
Digital subscription experience a plus
Retail or consumer goods experience is a plus
Proven track record of leading and executing successful social media and branding programs
Deep understanding of social media platforms, trends, formatting, and performance algorithms
Experience working in highly cross-functional and matrixed organizations
Experience in analytics and reporting
Confident leader who can prioritize well and communicate clearly, both verbal and written, across all levels of the organization with a proven ability to influence others
Primary location: us-re-remote
Work locations:
Us-remote
Remote
Job: marketing
Organization: north america
Employee status: regular employee
Job type: standard
Job level: manager
Shift: day job
Job posting: sep 23, 2021
Job unposting: ongoing
Schedule:: full-time regular
Req id: 2113288
