Job details
Job type full-time
Full job description
Learning is the most powerful force for change in the worldMore than 20,000 pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learningWe do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around themWe are the world’s leading learning companyLearn more at pearsonplc.com.
About the job
As campaign specialist, you will focus on generating sales leads for our b2b products through content marketing, advertising and on- and offline events.
You will focus on marketing activity designed to reach hr professionals primarily in north america, but your responsibilities may vary over time.
Position responsibilities:
Deliver qualified sales leads for b2b team
Develop content marketing and collateral – research, commission and design engaging content
Run lead-generation campaigns across digital media, with support from the central digital team
Run live events for lead generation as appropriate – online and offline
Develop and commission video content to engage our audience
Report regularly on activity and campaign success
Work effectively in a heavily cross functional, fast-paced environment, especially working across global functions (portfolio, tech, global marketing) and local/geo functions (sales, marketing, product).
Gather, synthesize, and share market and customer insights to fuel innovation, to position products and service offerings at the segment/discipline level, to anticipate course trends, to identify new market opportunities, and ultimately to inform product strategy and investment decisions.
Conduct comparative analyses of incumbent and emerging competitors in order to position our products and campaigns for aggressive disruption.
Preserve brand fidelity and delivering a consistent approach to branding and customer experience across all product categories.
Please note, this role can be fully remote, the successful candidate can be based anywhere in either the usa or candada (if they have the full right to work in the country).
Qualifications
About you
Undergraduate degree
Relevant experience in lead generation in a b2b sales environment
Self-motivated and with a positive, can-do attitude towards challenges and obstacles, comfortable with uncertainty and a changing environment
Strong project management skills and ability to manage multiple stakeholders simultaneously and prioritize use of budget and resources
Comprehensive knowledge of the whole marketing mix and experience in adapting it to different markets and situations
Excellent written and oral communication skills; ability to communicate effectively for diverse audiences
Commercially astute
Critical thinker and problem solver who is motivated to seek data to inform his or her work
Team player able to earn cross-functional/cross-geographic team confidence through influencing skills
Proficient in microsoft office (excel, word, powerpoint)
Learning is the most powerful force for change in the worldMore than 20,000 pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learningWe do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around themWe are the world’s leading learning companyLearn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do peopleWe are committed to being an anti-racist company in everything we doWe value the power of an inclusive culture and a strong sense of belongingWe promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potentialThrough our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to workPeople are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about pearson’s commitment to a diverse and inclusive workforce, please click here:
Http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an affirmative action and equal opportunity employer and a member of e-verifyWe are committed to building a team that represents a variety of backgrounds, perspectives, and skillsThe more inclusive we are, the better our work will beAll employment is decided based on qualifications, merit, and business needAll qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Job: marketing
Organization: global product
Schedule: full_time
Req id: 2113038
