Job details
Job type full-time
Full job description
Description
We are the world’s learning company with more than 24,000 employees operating in 70 countriesWe combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scaleWe believe that wherever learning flourishes so do people.
Summary
The srDigital marketing analyst is responsible for supporting senior marketing leadership by proactively generating actionable insights, diagnosing key issues pertaining to marketing processes/campaigns/initiatives and making data-driven recommendations to support business growthHe/she will manage key analytic solutions and strategic projects to support demand generation and optimization of spend for marketingThe srDigital marketing analyst will be dedicated to a specific set of academic partners and will regularly interact with cross-functional teams and key stakeholdersThe ideal candidate will work cross-functionally and will be an effective storyteller, able to make sense of data and extrapolate meaningful and actionable insights.
This position requires a mix of skills including creativity, analytics, problem-solving and ability to work across cross-functional teams; the ideal candidate will showcase a strong sense of initiative, an ability to drive analysis independently and presenting findings and recommendation to a senior audience.
General responsibilities
Leverages existing/creates new datasets to proactively identify marketing insights; develops actionable recommendations as needed
Review existing/ongoing marketing reporting (internal and external) ensuring consistent storytelling and proper campaign management; create, maintain marketing analytics reports/dashboards/datasets as needed, ensuring adoption across organization
Conduct in depth ad hoc marketing analysis as identified by senior leadership
Support media/cultivation testing operations as needed including test plan recommendations and integrated readouts
Build integrated marketing capabilities to support robust marketing performance measurement including but not limited to online behavior, learner touchpoints, attribution modelling and media mix modelling.
Drive insights on audience segments to inform cross-channel targeting and improve marketing roi
Analyzes data at learner/program/vertical/partner level to drive insights impacting marketing strategies and effectiveness
Effectively communicates complex ideas to internal and external clients, through compelling writing and verbal storytelling
Work with internal and external vendors to continuously evolve our reporting and statistical methodologies and develop creative ways of solving complex business problems
Ensure that measurement datasets are complete, accurate and available to support decision making.
Maintain marketing data sources, structures and infrastructure to supports marketing measurement and reporting.
Ensure marketing analytics best practices are in place, including concise decks with insights, automating kpis into a data visualization platform, leading marketing assessment readouts, and facilitating cross functional collaboration.
Investigate dataflows with logic and sql to answer business questions ad-hoc or with repeatable dashboardsInteract across multiple partners from a data perspective including data warehouse, bi, and account teams
Pearson is an equal opportunity and affirmative action employer and a member of e-verifyAll qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
General qualifications
4- year degree from an accredited institution in marketing, statistics or equivalent experience
3 - 5 years` experience in data analysis, statistics, and/or data visualization, using sql and visualization tools platformsTableau or datorama experience preferred
Strong foundation in analytics and problem-solving skills
Ability to clearly communicate with senior leadership through compelling powerpoint presentations
Experience working in a highly collaborative, fast-paced environment with changing priorities
Experience in digital marketing focused on lead generation preferred
Ability to successfully work with multiple stakeholders with varying needs and skillsets
Primary location: us-az-chandler
Other locations: us-il-elk grove village, ca-on-toronto, us-fl-orlando
Job: marketing
Organization: north america
Employee status: regular employee
Job type: standard
Job level: manager
Shift: day job
Job posting: sep 20, 2021
Job unposting: ongoing
Schedule:: full-time regular
Req id: 2113505
