Job details
Job type full-time
Full job description
Description
We are the world’s learning company with more than 24,000 employees operating in 70 countriesWe combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scaleWe believe that wherever learning flourishes so do people.
Summary
The senior market research analyst’s primary objective is to optimize/manage campaigns by initiative, channel, program, business unit (bu), and partnerLeading performance indicators include cost per inquiry (cpi), cost per opportunity (cpo), opportunity percentages (%o & %o7), overall inquiry volumes, overall costs, conversion rate to student (cvrs), and cost/rev/margin per start, by location, business unit, program, channel, and initiativeUsing these and other metrics, this role helps identify trends by channel to determine and optimize the overall investment rates by program and initiative allocations.
General responsibilities
Specific duties and responsibilities include, but are not limited to, the followingOther duties and responsibilities may be assigned.
Optimize/manage campaigns by initiative, channel, program bu, and partner
Collaborate with bu marketing to make adjustments based on the business unit needs to attain inquiry, spend, cpi, cpo, cps and student goalsThey collaborate with account management at a bu level, and with director of marketing (dm), and for escalations/issue management
Management of campaigns through reports and meeting rhythms
Follows strategic oversight of director of marketing
Co-ownership of budgets associated with each partner and channel
Performance reporting to the dm and the media & analytics leader and acts as a point of escalation to the dms in relation to the goals of their partner
Co-ownership of budget and forecasting with channel owners, and oversight/insight into media opportunities
Pearson is an equal opportunity and affirmative action employer and a member of e-verifyAll qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
General qualifications
4-year degree from an accredited institution in marketing or equivalent discipline or appropriate combination of experience and education
Minimum of 5 years’ experience in marketing, finance, media planning, and/or project management
Must be well-versed in all types of traditional and digital media at every stage of the media funnel
Experience in the management and development of budgets and media campaigns is required
Strong analytical skills
Proficiency in microsoft excel
Experience in direct response marketing highly preferred
Experience in the higher education industry highly preferred
Primary location: us-fl-orlando
Other locations: us-fl-west palm beach, us-az-chandler, us-az-flagstaff, us-il-carbondale, us-il-elk grove village, us-fl-orlando, us-az-glendale, us-il-davenport, us-fl-miami, us-il-bloomington, us-il-champaign, us-fl-daytona
Work locations:
Us-fl-orlando-2101 park center
2101 park center drivesuite 250
Orlando32835
Job: marketing
Organization: north america
Employee status: regular employee
Job type: standard
Job level: individual contributor
Shift: day job
Job posting: jun 30, 2021
Job unposting: ongoing
Schedule:: full-time regular
Req id: 2109097
