Job details
Job type full-time
Full job description
Summary
The senior market research analyst’s primary objective is to optimize/manage campaigns by initiative, channel, program, business unit (bu), and partnerLeading performance indicators include cost per inquiry (cpi), cost per opportunity (cpo), opportunity percentages (%o & %o7), overall inquiry volumes, overall costs, conversion rate to student (cvrs), and cost/rev/margin per start, by location, business unit, program, channel, and initiativeUsing these and other metrics, this role helps identify trends by channel to determine and optimize the overall investment rates by program and initiative allocations.
General responsibilities
Specific duties and responsibilities include, but are not limited to, the followingOther duties and responsibilities may be assigned.
Optimize/manage campaigns by initiative, channel, program bu, and partner
Collaborate with bu marketing to make adjustments based on the business unit needs to attain inquiry, spend, cpi, cpo, cps and student goalsThey collaborate with account management at a bu level, and with director of marketing (dm), and for escalations/issue management
Management of campaigns through reports and meeting rhythms
Follows strategic oversight of director of marketing
Co-ownership of budgets associated with each partner and channel
Performance reporting to the dm and the media & analytics leader and acts as a point of escalation to the dms in relation to the goals of their partner
Co-ownership of budget and forecasting with channel owners, and oversight/insight into media opportunities
Qualifications
General qualifications
4-year degree from an accredited institution in marketing or equivalent discipline or appropriate combination of experience and education
Minimum of 5 years’ experience in marketing, finance, media planning, and/or project management
Must be well-versed in all types of traditional and digital media at every stage of the media funnel
Experience in the management and development of budgets and media campaigns is required
Strong analytical skills
Proficiency in microsoft excel
Experience in direct response marketing highly preferred
Experience in the higher education industry highly preferred
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Job: marketing
Organization: north america
Schedule: full_time
Req id: 2109097
