Job details
Salary $126,900 - $240,217 a year job type full-time
Full job description
Overview
Join one of the nation`s fastest-growing mortgage teamsAt penfed, our people are our greatest advantageAs we grow rapidly, we want to hire the industry`s leading talentIf you are up for the challenge, you belong here.
Penfed is hiring a senior director, mortgage marketing manager (remote) at our san antonio, texas locationThe primary role of this job is to build a high performing team and center of excellence for managing all digital and direct marketing campaigns for the mortgage divisionThis position will be responsible for overseeing the ideation, development and implementation of marketing campaigns, analytics, digital media buying and targeting strategies to maximize loan growth, revenue, and member engagementThis position will lead a team to optimize marketing and demand generation campaign performance and return on investmentIn addition, this position will make recommendations to promote revenue growth, brand awareness and member engagement.
*this position is remote, and can be located anywhere in the united states.*
Compensation range: $126,900.00 - $240,217.00
Eligible for scorecard bonus
Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsThis is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.
Lead a team focused on executing direct and digital marketing campaigns including direct mail, email, paid search, digital display, ott, paid social.
Implement marketing and demand generation campaigns needed to achieve volume and revenue objectives for all mortgage and home equity products including: va mortgages, fha mortgages, conforming mortgages, jumbo mortgages, and helocs.
Partner with sales leadership, marketing directors, corporate marketing, and product teams to optimize campaigns, meet loan volume objectives and maximize roi.
Define and oversee full prospect lifecycle, including nurturing campaigns, to improve lead and application conversion.
Partner with the director of lead acquisition and management to support the implementation of behavioral based marketing campaigns, including triggers, lead acquisition, and lead nurturing.
Partner with growth initiatives, marketing ops, content marketing, and channel marketing teams to execute campaigns and new strategies.
Successfully manage and influence centralized corporate marketing partners and external vendors to execute marketing strategies and campaigns on behalf of the home loans marketing team.
Manage periodic and ongoing research initiatives to support, validate and define customer segmentation, competitive positioning, department/category strategies and other business needs.
Oversee direct marketing planning, execution and reporting.
Oversee the digital media buying planning, execution and reporting.
Manage direct and digital marketing budgets within allowable targets.
Define the framework and build requirements to develop our martech capabilities: namely increasing personalization through technology, methods, automation, and infrastructure in partnership with product analysts, it and data management teams to support long-term growth and improved member experience.
Drive asset growth and penfed member engagement through member on-boarding, acquisition, reactivation, retention and loyalty initiatives.
Actively follow industry trends and ensure team is assessing, and strategically acting on, platform and landscape changes as they occur.
Plan, organize and implement changes to optimize the return on investment (roi) and evaluate the effectiveness of marketing campaigns and initiatives
Lead the creation of innovative creative assets and messaging that effectively engage prospects and increase brand equity.
Focus on data capture and integrity within all direct and digital channelsEnsure end-to-end data capture from impression to closed loan allowing for accurate and detailed multi-channel campaign attribution.
Qualifications
Equivalent combination of education and experience is considered.
Bachelor`s degree required in marketing, research, business, economics, computer science, statistics, or business analytics.
Master`s degree or mba preferred.
Minimum of twelve (12) years` experience in marketing.
Minimum of three (5) years` experience in management, preferably in a financial services environment.
Proven track record of managing high-performing and complex direct and digital marketing campaigns.
Proven track record of improving campaign performance, conversion and top of funnel demand.
Works closely with the growth initiatives, lead acquisition & management, content marketing, channel marketing, and corporate marketing teams to create viable solutions for the marketing dept.
Knowledge of research methods and techniques, statistical and other methods used in the analysis and projection of data, survey methods and analytical techniques.
Ability to plan, direct and advise others on highly complex and sensitive projects and prepare and present technical reports
Strong written and verbal communication skills; high degree of proficiency in synthesizing and communicating data from a variety of disciplines.
Strong organizational skills, ability to multi-task, meet deadlines and manage priorities.
Knowledge of crm, marketing solutions and mortgage operating systems including google analytics, velocify, encompass, salesforce, adobe campaign and adobe cloud services.
Knowledge of microsoft office products and other graphics or presentation software; familiarity with statistical software desirable.
Knowledge and experience within the financial services industry.
Supervisory responsibility
This position will directly supervise employees.
Work environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.
*most roles require working in an office setting with moderate noise and the ability to lift 25 pounds*
Travel
Ability to travel to various worksites and be on-call is required.
Special message regarding covid 19
Penfed is continuing to hire and train exceptional individuals to help us serve our 2 million members both here and around the worldIn light of the current situation with novel coronavirus (covid-19), we have modified our hiring, onboarding, training, and deployment protocols in order to comply with current local and state guidance around social distancing.
About us
Established in 1935, penfed today is one of the country`s strongest and most stable financial institutions with over 2 million members and over $26 billion in assetsWe serve members in all 50 states and the district of columbia, as well as in guam, puerto rico and okinawaWe are federally insured by ncua and we are an equal housing lenderWe are available to members worldwide, via the web, seven days a week, twenty-four hours a day.
We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.
Equal employment opportunity
Penfed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employmentPenfed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.
Penfed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to penfedContact human resources (hr) with any questions or requests for accommodation at 240-224-4256.
