Job details
Job type full-time
Full job description
Job description:
At pentair, you will work along-side passionate problem-solvers who are committed to the future and are focused on creating a healthier world for allThroughout our 120 global locations, our values guide us as we create innovative solutions for the world’s water challengesWe bring water to life!
As a pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, a generous 401(k) and espp to help you save for retirement, plus paid time off and wellness programs to encourage a healthy work/life balance.
Pentair has an opening for a content marketing specialist to join our teamThe content marketing specialist will focus on sustaining content initiatives critical to our marketing efforts, from email marketing and communications, to product packaging and collateral, to training and events, to general sales support, and moreThey will serve as key partners to internal cross-functional teams, enterprise shared services, and external creative agencies driving the successfully delivery of sustaining content projectsThis role can be remote with occasional travel to bishop woods, wi for team meetings.
You will:
Participate in the development and tactical execution of content marketing initiatives which drive traffic, engagement, and leads to deliver sales and customer retention.
Create and distribute content marketing and communications materials as assigned, including web-based content, email communications, product fact sheets, brochures, case studies, newsletter articles, advertising, social media posts, videos and other material as requested.
Collaborate in the planning and creation of content related to customer meetings, trade shows, and training seminars.
Produce high quality content internally, or with the help of agency partners, that is relevant to specific business segments including vertical markets, buyer personas and stages along the customer journey.
Accountable for proofing, editing, copywriting, quality assurance and optimization of offline and online content, marketing campaigns and brand messaging in accordance with corporate standards.
Help prepare, maintain and execute content marketing and communications calendars based on input from key stakeholders.
Maintain and manage project schedules, approvals, and resource plans to ensure projects are delivered in a timely manner and within budget, providing updates as needed.
Maintain content files on digital asset management platforms.
Continually audit and update web and collateral content as product or company information changes.
Work cross-functionally with marketing, product management, sales, training, and other departments.
Key qualifications:
Bachelor`s degree in communications/journalism/marketing or related field.
Minimum of three to five years of experience in communications and/or content marketing: b2b and b2c experience in a manufacturing setting preferred.
Familiarity with email platform such as salesforce marketing cloud and project management tools such as workfront; digital asset management (dam) and web content management (cms) experience desired.
Experience understanding what content audiences want/consume and how to create it.
Experience capturing and integrating voice of the customer into marketing communications projects.
Pentair is an equal opportunity employer
Diversity and inclusion:
With our expanding global presence, cross-cultural insight and competence are essential for our ongoing successWe believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every dayRace, gender, ethnicity, country of origin, age, personal style, sexual orientation, physical ability, religion, life experiences and many more factors contribute to this diversity.
We take ongoing action to improve the diversity of our workforce by:
Ensuring leadership involvement and ownership
Attracting and retaining diverse talent at all levels
Fostering a globally aware, inclusive culture
Ensuring our practices are fair and non-discriminatory
