Job details
Job type full-time
Full job description
Description:
Description
Perch is a whole new kind of direct-to-consumer energy start-up being built alongside an established community solar business that makes it easy for consumers to access clean energy and reduce their carbon footprintLike our affiliate company, bluewave solar, we believe business can be a force for good: we are here to disrupt the traditional energy industry and are on a mission to make clean energy options more accessible, more affordable, and more equitable for all.
Requirements:
As the content director, you will:
Own the brand narrative across marketing channels and touchpoints - working with internal copy and design teams and external creative and pr agencies to develop and communicate our story.
Define and drive a content strategy that bolsters our brand connection and engagement with customers and prospects and reaches them in the places they are (social, blog, seo, podcasts, video, etc.)
Own the editorial and social calendar for perch, for integrated brand campaigns.
Develop a communications strategy that encompasses the entire consumer lifecycle, from awareness to education to post-conversion periods.
Partner with crm marketers, performance marketers, and creatives to launch campaigns that align to business priorities, brand pillars, and key messages
Enhance and define key-value props and messaging hierarchy for all products and segments
Be the voice and tone champion on the marketing team, guiding the creative content development of all advertising, landing pages, ux writing, social media, and editorial/educational content
Evangelize the brand within perch, educating, empowering, and guiding all departments on how to share our story, from product to customer happiness to people teams
Lead work with internal research team and external brand research agency to define, execute, analyze and implement learnings from ongoing brand health tracking.
Define and execute ongoing consumer research into brand attributes, sentiment, and values.
Assess the performance of all messaging tests and make recommendations based on the data
Define shared goals and a collaborative set of key performance indicators to support the return on investment of campaigns and brand spend.
Experiences you will bring with you
10+ years of experience in content strategy and marketing
A mix of experience on the brand side and agency side of advertising/marketing, or experience with those different roles within an organization
Experience leading teams of copy and content writers, content strategy, and designers.
Experience with pr and external communications
Familiarity with metrics around brand awareness and health
Familiarity with direct-to-consumer marketing and metrics like cpa or cac
Ability to own large agency relationships and freelance writers, from budget justifications to timelines, to compelling and quality work across media.
Proven analytical skills, demonstrating the ability to glean insights, develop strategies, and communicate results based on solid metrics
What does it mean to be a percher?
It means you want a career that makes a difference—and you’re all in on building extraordinary products that get us thereIt means you think bigAct fastAssume valueAnd it means you can count on us to look out for you while you do it—in a place you can find your tribe.
Benefits that help you live your best life
Looking out for you means looking out for the whole person you are—from health and financial wellbeing to awesome benefits for work-life balanceFull-time employees can expectBenefits can include:
Unlimited paid time off—take time to fuel up
Summer friday half-days —soak up the sun
Medical, dental & vision—stay healthy and perceptive
Stock options & 401k— prepare for the future
Life insurance, short and long-term disability—plan for the unexpected
Health savings account (hsa) match—get pre-tax saving coverage
Remote working—collaborate from anywhere
Support your favorite charities—look forward to giving back
Learning and development—find courses that help you rise
Paid volunteer time—look forward to giving back
Commuter plan—put pre-tax dollars towards commuting
Monthly mobile phone allowance—stay connected with perchers
Perch is proud to be an equal employment opportunity (eeo) employerWe are committed to creating a diverse and inclusive workplace and will do so by actively seeking to hire and promote diverse individuals throughout the companyProviding equal employment opportunities to all employees and applicants for employment is critical to our identity and we do not discriminate on the basis of race, color, religion, religious creed, national origin, ancestry, sex, age, handicap (disability), sexual orientation, gender identity/ or expression, genetics, veteran status, marital status, pregnancy or pregnancy-related condition, military status or obligation, or other protected status, in accordance with applicable federal, state and local laws.
