Job details
Job type full-time
Full job description
You are an ambitious product marketer who has mad skills aligning product strategy to the tactics needed for successYou love the balance between being a competitive analyst, data monger, and storytellerYou thrive on the opportunity to impact a high-growth services-based technology company as we pivot to a software-centric strategy.
You will help set our path for long-term success as we pivot in late 2021 towards an open source dbaas platformAs such, it’s critical that you have an understanding of open source databases, enterprise buying cycles, cloud adoption trends, and customer use casesYou will brilliantly weave together the customer journey, their pain points, and position how percona can help.
You will work alongside demand generation, field marketing, and content marketing to drive revenue generation, while ensuring product messaging and positioning is on pointYou will be the interface between the customer, product management, sales and marketing while quickly gaining these teams` respect and supportYou will consistently demonstrate product and market expertise, attention to detail, and accountability.
This role can be based anywhere in north america or europe.
What you will do
Create the storyline, product messaging, and positioning for your product focus
Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners
Educate the company on market requirements, trends, and competitor capabilities
Collaborate with product management to create a shared vision and go-to-market strategy for our products and services
Define strategic positioning of our products, services, key features, pricing, and key product messages
Build collateral and relevant content for various personas and product areas, including web copy, datasheets, brochures, white papers, social media content, online event material and more
Drive business case development, bringing together customer research, product and financial data and analytics to drive revenue
Evangelize to prospects, press, analysts and other key influencers
Collaborate with demand generation and event marketing leaders to execute innovative online marketing campaigns, to support sales growth
Own and develop sales enablement tools including competitive analysis and use cases
Partner with product management on new releases - planning, messaging, and managing
Your experience
3+ years of marketing experience in b2b enterprise software, preferably with open source databases, other open source technology or saas products
Product marketing experience strongly preferred
Strong track record of working cross-functionally on major campaigns and/or product launches
Demonstrated ability to work across all levels of the organization while socializing concepts and ideas (product, sales, and marketing)
Strong written communication and presentation skills
Ability to use data and market trends to tell stories and craft messaging
Excellent collaborative and interpersonal skills with the ability to build consensus among teams
Percona is a respected thought leader in the global open source communityOur mission is to keep open source openWe provide services and software for mysql, mongodb, postgresql and mariadb.
Percona is remote-first and globally dispersedWe offer a collaborative, highly-engaged culture where your ideas are welcome and your voice is heard.
This is a unique opportunity to work with a team of world-class database experts, who also know how to have fun and are always willing to lend a helping hand.
