The director of demand marketing is responsible for the global planning, implementation, execution, and measurement of integrated demand programs designed to drive engagement and pipeline generation through multiple channelsSuccess in this role will be measured by the ability to reach and nurture target accounts, generate and accelerate pipeline, and influence closed-won revenueCandidates should possess a keen understanding of b2b marketing, with a strong background in account-based marketing (abm), growth marketing, customer acquisition strategies, cross/up-sell programs, and analytics and reportingThis senior leader will know how to develop, execute, and optimize creative marketing campaigns to achieve resultsIdeal candidates will possess the ability to drive meaningful action from large data setsThis role requires strong relationship development skills across internal and external business partners and a passion for innovation while maintaining a consistent focus on demand creation within target personas, accounts, and industriesThis position reports to the vp of corporate and demand marketing and works closely with individuals across marketing, customer success, and salesThis position also manages a team of integrated marketers.
What you will be doing at perimeterx...
Work with stakeholders to develop, implement and optimize comprehensive marketing plans, strategies, and deliverables that create demand for products and the platform.
Align closely with sales on target account lists and execute demand strategies across all channels to land and expand within key accounts.
Determine the appropriate mix of online and offline campaign elements including search, social, direct mail, email, webinars, paid media, content syndication, a direct response online, web, and events, with the most compelling and creative calls to action to deliver and accelerate pipeline goals.
Understand the demand funnel, and how to set and measure progress against goal attainment at each stage of the funnel.
Work closely with marketing functions to identify and develop new offers, content, and sales tools, such as print, web, and multimedia, to support integrated demand campaigns.
Drive customer acquisition, cross-sell and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a b2b sales cycle and the entire customer lifecycle.
Communicate frequently with the sales team to ensure that they are aligned with marketing on target accounts and the latest programs and have the right tools to enter new accounts and follow up with leads to advance them to the next stage.
Consistently iterate and improve marketing programs through measurement and optimization using a growth mindset and multivariate testing approaches.
Identify and deploy new processes and tools to scale our business and maximize roi.
Manage the interface with external agencies including media vendors, creative/digital agencies, writers, and translation vendors.
Manage campaign budgets, timelines, resources, processes, and technologies.
Manage, mentor, and grow a small team of marketers and help them achieve their objectives and grow in their careers.
Track and report on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success.
What we are looking for from you (aka requirements)...
15+ years post-undergraduate experience managing demand generation, customer acquisition, and content syndication strategies for technology companies
Expertise in both strategy and execution of b2b demand generation programs
Hands-on knowledge of best practices in b2b content syndication and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint
Track record of successful results and creativity with program execution
Strong analytical skills with the ability to drive meaningful actions from data
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on the quality of results
A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work
Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting
Ability to think out of the box and test new, creative approaches and strategies
Passion for results, measurement, and optimization to continuously drive roi
Familiarity with salesforce, marketo, and google tools preferred
Knowledge of b2b security is a plus
Bachelor’s degree required
Why you should join the perimeterx team...
Making a difference in a leading-edge saas security category, protecting real organizations from material threats to their business.
Being part of a successful fast-growth business and organization.
Work with some of the most well-known brands in e-commerce, travel, hospitality, retail, and enterprise saas
Catered lunch and dinners every day, as well as snacks and beverages all-day
In/out of office happy hours and quarterly out of the office events
Automatic cell phone allowance
Exceptional 401k, unlimited pto, and health benefits
Fresh perimeterx swag
Perimeterx is the leading provider of application security solutions that keep your web business safe in the complex digital worldDelivered as a service, the company’s bot defender, code defender, and page defender solutions detect risks to your web applications and proactively manage them, freeing you to focus on growth and innovationBringing together an elite engineering team, security research to continually update its solutions with current intelligence, and best-in-class customer enablement and support, the world’s largest and most reputable websites and mobile applications count on perimeterx to safeguard their consumers’ digital experiencePerimeterx is located in san mateo, california, and on the web
