Company introduction
Our mission is the enablement of every organization and person with the technology to positively impact the health of planet earthPersefoni is creating an all-in-one platform that allows organizations to measure, analyze, and reduce their enterprise carbon footprintOur goal is to provide our customers unprecedented visibility and insights into the impact their organization has on the environmentLeveraging the latest breakthroughs in data science and software, our technology will empower teams and leaders to mobilize their organizations to continuously improve their greenhouse gas emissions metrics.
Our core values
Sustainability - we are committed to sustainable business practices across our entire operation and cultureWe go beyond achieving balanceWe are a net-positive contributor to the environment, our employee’s lives, and the global community.
Impact - we are focused on and passionate about tackling the biggest and hardest problems that will have the greatest impactWe create significant, not incremental, solutions.
Collaboration - we are always aligned in our goals and efforts to create the most impactful technologies possibleConstant cooperation across our company, customers, and partners is our standard mode of operating.
Equality - we value and respect people and organizations of all backgroundsOurs is a culture of innovation, creativity, diversity of thought, and inclusion.
The role
We are in search of an experienced product marketing director to join the product & marketing teams at persefoniThese two teams create compelling experiences for our users that fuel our growthWe think from the outside in and represent the voice of the customer to internal stakeholdersWe are data-informed, not data-driven, and believe that product marketing has some magic to it – even still, we measure and test everythingAs product marketing director it will be your job to lead a diverse team of professionals to help grow persefoni and positively impact the health of planet earth.
How you`ll know you`re on the right track
In the first 3 months you will fully understand and develop the voice of the customer for your product(s)
In the first 3 months you will produce creative briefs and content that make a measurable impact on persefoni business (lead gen, retention, content utilization, etc)
In the first 6 months you will define a system to measure, analyze, and improve product adoption across the persefoni platform
Responsibilities
Understands and articulates competitor positioning and persefoni differentiators
Develop and refine buyer personas for specific messaging
Be the thought leader for your products both internally and externally (training, webinars, trade shows, etc.)
Collaborate between product management and marketing on positioning and feature development for specific buyer personas
Help shape and optimize the creation and performance of key content initiatives and marketing campaigns
Skills and qualifications
10+ years of experience in global, saas product marketing
Relevant experience in driving product storytelling via campaign or content creation
5+ years demonstrated track record in crafting positioning and marketing content
Scrappy and resourceful, with no fear of “getting your hands dirty” if needed
Must demonstrate strong communication skills and be a strategic, creative, and highly analytical thinker
Outstanding written, and verbal communication skills
Our interview process
Interview with evp of development
Interview with head of marketing
Interview with chief product officer
Offer and background check
Benefits
Pto
Health, dental, and vision insurance
Disability, life insurance
Equity incentive plan
