Job title
Digital campaign analyst
Job description
If you are a colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon requestYou may contact 888-367-7223, option 5, for assistance.
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovationDriven by the vision of a better tomorrow.
But it’s not just what we do, it’s who we areWe are 80,000, wonderfully unique individuals, with two things in commonAn unwavering sense of purpose and a relentless determination to deliver on our customers’ needsIt’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.
The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do moreThat’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today philips’ purpose has never been more relevantSo whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.
The digital campaign analyst empowers the activation hub team and the local market teams by providing the latest insights and reporting on activation from digital media and owned properties (web, email), leading to increased performance for the campaign and always-on digital activitiesTheir focus is on campaign performance analyses and ongoing reporting on behalf of the marketThey will do this by gathering, consolidating, processing, and analyzing dataThe data then needs to be translated into insights to steer business decisionsThey are a single point of accountability for campaign analytics and they ensure effective communication/cooperation regarding digital campaign performance between the local market teams and the activation hub team.
You are responsible for
Understand business & market requirements and deliver upon a standardized analytics framework (dashboards, processes, wow) for data driven actions & optimizations in the assigned market activation hub.
Focus on all in-hub activities (sea/paid search, paid social, programmatic, philips.com pages, crm emails, lead funnel) supporting campaigns and always-on presence for health systems.
Provide the market teams with in-flight campaign optimization insights, using data points such as visits, bounce rate, view rates, ctr, cpc, mqls, campaign impact, etc.
Create ongoing performance reporting for the market team for short term performance optimization of marketing initiatives.
Help determine kpis and targets, and measure the impact based on these selected kpisDefine optimization strategy and implement it on the go and before next campaign.
Drive increased adoption of data-driven decision-making together with marketing insights & analytics function, as well as agile way of working (build, test, learn), contribute to campaign optimization process and daily management activities in order to drive campaign performance via continuous improvement.
You are a part of
Reports to the digital marketing & e-commerce market partner (north america & latam digital activation hub)
To succeed in this role, you’ll need a customer-first attitude and the following
Bachelor degree; master degree preferred
2+ year of related experience.
Understanding of the market, competition, technology and developments.
Professional knowledge of statistical methods and quantitative analysis.
Effective communication of analysis and proposals to different audiences, including senior management.
Own approach of analysis and problem solving
Makes own choice of research items, within given strategy.
Uses combination of resources and different projections to show alternative scenarios or new possibilities.
Acts as a role-model for our philips behaviors: customer first, quality & integrity always, team up to win, take ownership to deliver fast, eager to improve and inspire.
Excellent analytical thinking to be able to interpret large amounts of information and synthesize insights (e.g., from google analytics, eloqua, salesforce.com, etc.).
Strong critical thinking to identify and synthesize patterns from emerging trends and translate into actionable recommendations for philips.
Project management skills to effectively drive insight generation with in-hub media and campaign teams, local marketing team and media partner.
Us work authorization is a precondition of employmentThe company will not consider candidates who require sponsorship for a work-authorized visa.
How we work at philips
There are three core ways that define our ways of working – embracing flexibility, being at our best, and impactful collaborationWe believe this enables us to deliver an outstanding experience to our customers and create the best place to work for people who share our passionWe know just how important direct interactions are and work is more engaging when we are more frequently face-to-face, and that we experience better collaboration which drives innovationWhile we have many different types of roles across philips most require a combination of in-person collaboration with colleagues and partners, usually at a philips location, and individual focus time, which can be done remotely.
Why should you join philips?
Working at philips is more than a jobIt’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutionsHelp us improve the health and well-being of billions of people, every yearUltimately creating a career that no one could have planned forEven youVisit our careers website to explore what it’s like working at philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.
To find out more about what it’s like working for philips at a personal level, visit the working at philips page on our career website, where you can read stories from our employee blogOnce there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
It is the policy of philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, philips is committed to a diverse workforceIn order to ensure reasonable accommodation for individuals protected by section 503 of the rehabilitation act of 1973, the vietnam veterans` readjustment act of 1974, and title i of the americans with disabilities act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
Equal employment and opportunity employer/disabled/veteran
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