Job details
Salary $47.39 an hour job type contract
Full job description
Job title: paid social media consultant (manager)
Location: 100% remote
Contract: 11 months
Pay rate: $47.39/hr on w2
Job description:
As contract paid social media manager you play an instrumental role in helping test and prove the value paid social media can deliver on bottom-line business value.
Candidate will leverage data and insights to recommend program strategies, develop campaign tactical plans, report on performance and establish long-term learning agendas and a backlog of ideas for multiple platforms and campaigns
Reporting to the director of paid social media, candidate will also work in close partnership with client in-house team, internal marketing partners and stakeholders to educate on paid social media best practices, gain approval for strategy recommendations, and report on progress and learnings.
Position statement:
Paid social media plays an important role in driving measurable business impact for the organization.
In this role candidate will build, implement and measure complex paid social media campaigns that deliver on upper and middle funnel goals.
This role will require a deep understanding of social media advertising capabilities, proven stakeholder management skills and strong analytical rigor.
As a team member in this role, candidate will be responsible for:
Oversee client mid-funnel paid social media campaigns to deliver efficient traffic and recommend new ideas and testing plans to improve performance and scale
Assist in the design of an overall audience strategy that breaks down campaign silos, leverages upper funnel campaigns and first-party data and that aims to increase retargeting opportunity to deliver hotel bookings
Analyze multiple data sources to understand program performance, communicate results to appropriate partners and make recommendations for key areas of improvement
Coordinate with social strategy partners to ensure best-in-class creative that supports media objectives and ideal customer experiences
Partner with agency partners (where applicable) and social media platforms and assist in establishing streamlined ways of working that increase efficiency and outcomes.
Serve as paid social media expert with key marketing partners and leaders
Minimum years of experience:
5 to 7 years of digital media ad planning experience, social media preferred
Additional requirements:
Knowledge of digital media buying, measurement principles, and media math
Knowledge of dcm, and web analytics
Demonstrated ability to direct and set strategy for digital media and optimization activities
Proven successful stakeholder management and solid communications
Ability to independently prioritize and manage multiple deadlines and complex project deliverables
Preferred qualifications:
Knowledge of travel, or experience in a demanding performance marketing environment
Experience providing constructive direction to agency partners, driving improved performance and strong relationships
About client:
Client is one of the largest and fastest growing hospitality companies in the world, with more than 6,600 properties with 1 million rooms in 119 countries and territories.
In the nearly 100 years since client founding, clients have defined the hospitality industry and established a portfolio of 18 world-class brands, including client flagship client hotels and resorts brand, which is the most recognized hotel brand in the world.
Clients have more than 118 million members in client award–winning customer loyalty program, client honors.
