About placer.ai:
Placer.ai is a fast-growing big data startup led by seasoned executives and repeat entrepreneurs who are building the world`s first `google analytics for the physical world` platformPlacer.ai’s platform provides instant visibility into any property in the u.s., presenting accurate details about visitation patterns and demographic breakdowns of visitorsPlacer.ai’s customers can see where visitors have been before, where they go afterwards, where they typically go for sports, entertainment, groceries, etc., and what their interests arePlacer.ai`s a.i.-based saas platform replaces archaic solutions such as manual surveys, installed cameras and other people-counting systems, creating a blue ocean market of more than $100b.
Placer.ai has grown 3x year-over-year for the past 3 years, counting more than 500 paying customers across a range of industries, including 2 of the world’s top-10 retailers, 2 of the top-10 cpg firms worldwide, a world’s top hospitality firm, 2 of the world’s top-10 commercial real estate (cre) firms and 2 of the world’s top multinational asset managers and hedge fundsPlacer.ai has just raised $50m in series b funding.
Summary:
The head of product marketing is a unique and strategic functionAs the head of product marketing, you will be the critical glue between tech and product development on one hand, and sales and customer success on the otherYou will understand our customers’ businesses intimately, and communicate placer’s value proposition and brand to them in their own language, demonstrating real roi to themYou will research, design, produce, and oversee a team to deliver: persona documents, case studies, website copy, technical documents, product announcements, and much moreYou will also bring insights from customers into placer to influence sales, product development, go-to-market strategy, and other areas.
Responsibilities:
Understand our customers, prospects, and their industries intimatelyUnderstand their day-to-day business, use cases, success criteria, etcYou will become the expert of customer, and quickly know enough to teach us about them.
Work closely with other stakeholders to create go-to-market strategies, product packaging, positioning, key messaging, and tactical plans.
Translate “product” into the language of our customers, per vertical / persona, when announcing new features and partnerships.
Create external- and internal-facing sales enablement material that demonstrates the value our product creates for customers.
Prove roi to our customers by creating roi calculators and metrified success stories.
Create various types of content to help communicate placer’s value to customers (e.gCase studies, white papers, data sheets, demo scripts, customer presentations, faqs, customer interview videos, instructional videos, etc.)
Own the release of new products and features: build a go-to-market strategy and launch it in coordination with other internal stakeholders.
Support the marketing team in their branding, pr, and lead generation activities by creating product marketing collateral.
Requirements:
Demonstrated deep business understanding with an ability and curiosity to understand the business and success criteria of our customer personas.
Motivated, self-starter, self-reliant and ambitious.
Powerful storyteller: written, verbal, and visualExcellent written and oral communication skills.
Demonstrated ability to create compelling narratives for products and markets.
Demonstrated ability to collaborate effectively with product and sales teams.
Proven ability to lead and influence cross-functional teams.
Strong project management skills with attention to detail.
Can juggle many balls in the air simultaneously.
Comfortable in a fast-paced, entrepreneurial, start-up environment.
Has a minimum of 5 years of experience in product marketing at comparable environments, b2b saas and/or data analytics products
An mba from a top university, or equivalent
Ideally, experience in one of the following industries: commercial real estate, retail, hedge funds or cpg
Why join placer.ai?
Join a rocketship! we are pioneers of a new market that we are creating.
Take a central and critical role at placer.ai.
Work with, and learn from, top-notch talent.
Competitive salary.
Excellent benefits.
Fully remote.
Noteworthy links to learn more about placer
Placer.ai in a nutshell
Placer.ai`s recent $50m round b funding
Placer.ai`s data
Placer.ai in the news
Covid-19 economic recovery dashboard
Placer is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.
Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodationAny placer.ai applicant who requires reasonable accommodations during the application process should contact placer.ai’s human resources department to make the need for an accommodation known.
