Job details
Job type full-time
Full job description
The marketing operations manager will play a critical role in optimizing our processes and systems and understanding our data to help us make better, faster, smarter decisionsYou’ll leverage your deep knowledge of martech and crm technology to build and optimize the automation and measurement of dynamic digital programs, tracking, reporting, tools, and processes that help drive growth and optimization of our marketing programsThe marketing operations manager will report to the director of marketing and demand generation, and we are accepting applications from candidates in southern california (newport beach area) and remotePacific and mountain time zones, preferred.
What you’ll do:
Manage and optimize use of marketing automation and reporting tools including hubspot, salesforce, demandbase one, outreach, google analytics, and others to optimize marketing performance and measurement.
Build reports & dashboards leveraging salesforce and demandbase to provide visibility into marketing program/campaign results and measure campaign efficacy & business impact through the sales funnel.
Set up tracking for marketing campaigns to accurately measure engagement of target accounts, with ability to track by account, program, channel, and source.
Maintain regular program and campaign reporting to monitor key performance indicators, generate business intelligence, and enable data-driven decision making.
Partner with campaign marketing managers to launch and analyze the success of campaign, including the development of complex nurture or drip campaigns
Create campaigns in sf as needed for marketing effortsUpload lists (webinars/events/content syndication, etc.) and ensure they process /flow correctly into sf and with abm toolsBuild hubspot workflows for dynamic campaigns.
Analyze and update abm processes/flows to ensure accurate tracking and measurement.
Serve as subject-matter expert on data integrity, marketing compliance (ccpa, gdpr, etc.) and reporting best practices for marketing teamsBe able to write specifications as needed
Partner with campaign marketing managers team to plan, launch and analyze the success of campaigns, including the development of complex nurture or drip campaigns.
Identify areas for improvement in the lead funnel or internal operations and drive execution of improvement strategies.
Develop and document best practices for execution and data hygiene; ensure database quality and email deliverability.
Develop and implement strategies to ensure that accurate and complete data enters the marketing database.
Continually analyze and advise on database issues, data clean-up efforts, and work cross-functionally to achieve overall business database objectivesAdvise team on best practices for continual improvement of database marketing practices
Drive the development, implementation, and optimization of a data-driven, lead scoring model, helping to prioritize the leads that have the highest propensity to buy across all of our solutions
Partner closely with sales to continually improve and refine lead scoring, lead flow process, and ensure optimal flow through the lead lifecycle
Manage our marketing tech stack, monitor martech landscape, and make proactive recommendations for solutions that address business needs.
What you`ll bring to the table
2+ years of experience in marketing operations experience for b2b companies, saas company experience is a plus
Strong organizational and project management skills
Strong presentation, problem-solving, analytical skills
Strong written and communications skills
Self-starter, can-do attitude, and is not afraid to be curious
Ability to synthesize business objectives, create a well-aligned integrated campaign strategy and execution plans with clearly defined metrics and kpis.
Experience in using tools like hubspot, salesforce, google analytics, and wordpress
Up to date on the latest best practices in b2b lead gen, marketing compliance, technology, and tool
Experience automating successful marketing strategies through technology and general fluency in marketing tech stacks
Core competencies
Organized with strong time management, and project management skills
Agile, self-starter, critical thinker and problem-solver who thrives in rapidly changing high growth environments
Willingness to innovate to find a better way
Takes informed risks and leverage mistakes to improve programs, processes, personal skills and customer experience
Results focused with strong prioritization skills and “win as a team” mentality
Detail oriented, with high quality standards
Able to work under pressure to meet deadlines
Works collaboratively with other marketing team members to get the job done
Ability to communicate the right level of information to executives and cross-functional teams at the right cadence.
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