Job details
Job type full-time
Full job description
Plaza home mortgage, inc., a national wholesale and correspondent mortgage company headquartered in san diego, california, has a full-time opportunity for a senior marketing manager for our corporate division branch.
Founded in 2000, plaza home mortgage, incIs a privately owned, full-service national lender, offering wholesale, correspondent, renovation and reverse residential mortgagesHeadquartered in san diego, california, plaza maintains a network of operations centers and employs mortgage associates nationwidePlaza is dedicated to building quality, long-term relationships with its mortgage broker and correspondent clients by offering comprehensive programs and exceptional customer experience.
Primary purpose of job and contribution to organization: the primary responsibility of the senior marketing manager is to work closely with marketing and sales leadership to develop marketing strategies that will help generate new business, retain and engage current clientele, and help build the plaza home mortgage brandThe senior marketing manager will support plaza`s wholesale sales channel - creating and driving go-to-market campaigns from inception to execution across all plaza marketing outlets, spearhead client retention and lead generation marketing efforts, develop relationships necessary to strengthen sale and marketing alignment, manage plaza presence with industry associations and other partners, as well as the day-to-day marketing support we provide to our clients and other plaza departments.
As a senior marketing manager, your strong marketing and project management experience and ability to prioritize and juggle tasks will be essential in bringing multifaceted campaigns to life in a timely fashion, without sacrificing qualityYou will need to be audience-focused in all that you do - while also incorporating and infusing the plaza brand across all marketing elementsA strong background in copywriting that compels and audience and content creation is a must, as you will often be the author of plaza`s marketing messagesThis role requires intellectual curiosity and intelligence, very strong attention to detail, the ability to exercise good judgment, a focus on client experience, and the ability to think and go beyond the status-quo.
Essential tasks and responsibilities: must comply with all bsa/aml requirements as well as any mandatory changesThe following job functions are not all-inclusiveThe associate will be required to perform other job-related tasks/responsibilities requested by the managerJob duties may change as required by needs of companyMust complete all required industry and compliance training as required by plaza home mortgage.
An overview of the role: the right senior marketing manager will be an integral part of the team, helping to shape and elevate the company`s marketing programs, to creatively outwit our competition, leverage today`s b2b (business to business) marketing trends, as well as finding ways to be on the forefront of what`s coming tomorrowYou`ll have the opportunity to hone and expand your marketing skills with the guidance of seasoned gurus in the mortgage marketing realm.
This role is very fast paced and requires high energyWe want an organized, smart, self-starter who also executes strategically, and has a creative flairGood judgment, attention to the facts and to detail, the ability to rationalize/prioritize and a good attitude are required to succeed and excel in this roleHaving a background in mortgage or the real estate industry will help you to ramp-up quickly and be more effective in the positionWe prefer the background, but it`s not a requirement if you are an eager and quick learner.
Some of the key requirements of the role:
Contribute to and help develop the marketing strategies plaza will use to capture new business, increase the volume of business we receive from current clients, and further the plaza brand in the mortgage industry.
Be an expert in go-to-market campaign development, and beginning to end execution, across all types of marketing outlets.
Contribute to and help to oversee the fine-tuning of marketing processes and operations.
Lead collaborative efforts with the sales and training teams to create campaigns, assets and messaging that informs and inspires our clients to take action.
This role requires a lead generation mindset: to create the messaging and experience our audience is looking for, and delivering it at the right time and place to drive conversions/roi.
Create, manage and adhere to an editorial calendar for your designated business channel/s.
Overseeing and drafting marketing collateral, corporate website content and updates, including blog posts, product updates, events, etc.
Ability to write daily social media posts for your designated business channel/s that will drive the growth in our number of followers.
Ability to write mortgage program and product announcements, as well as bi-weekly newsletters, that are clear, concise and compelling for our audience.
Coordinate with events marketing manager on marketing messages for trade show email blasts, social media, listing on the corporate website, etc.
Interface regularly with sales leadership, smes, industry associations, channel partners, external influencers and other industry experts to develop and refine your marketing approach and messaging.
Support training presentations and webinar invitations for internal and external customers.
Work with and mentor our graphic designer, marketing coordinator and digital marketing manager on how to bring campaigns, messaging and the plaza story to life over various outlets, including the corporate website, landing pages, email, social media, blog, printed materials, sales enablement efforts, video, training communications, etc.
Track and report on the effectiveness of marketing campaigns and efforts by regularly reviewing analytics - turning that intelligence into informed, go-forward strategies.
Editorial input to assist with development of keyword search and seo, website content categorization and structure, content development, video script creation and production, plus distribution and measurementEnsure all content is consistent with our brand voice, style and tone.
Conceive on-point and effective advertisements for event programs and select advertising.
Collaboration with vp, marketing and communications in writing company crisis communications, when needed.
Ability to work on special projects, such as leadership and executive messages.
Help to develop plaza`s video marketing strategy - from storyboarding and script creation to selecting and posting to the appropriate video outlets, along with providing operational and process best practices.
Create competitive and white-space analysis by working with other plaza departments to compile and evaluate client and market share data.
Analyze and leverage crm data and develop a strategy to nurture clients and convert prospects.
Requirements and qualifications:? bachelor`s degree, preferably in business, communications, marketing or a related discipline? 5-7 years of experience in producing multifaceted marketing campaigns that delivered the established and desired roi? previous or current mortgage marketing or real estate industry experience is a plus? past experience in b2b marketing, either online or offline? comfortable working with executive and sales leadership on a regular basis? familiarity with marketing automation systems - preferably hubspot? capable of multi-tasking and prioritizing work in fast-paced environment with a heavy volume of requests, as well as being able to meet, track and manage your own deadlines? strong attention to quality and detail, and ability to efficiently and consistently produce accurate and thorough work? solid commitment to client and associate/employee service? outstanding problem-solving skills? proven aptitude to work productively in both a team and individual environment? ability to think and plan strategically and conceptually, yet execute tactically? proficiency with computer systems including ms office (word, excel, and outlook), internet browsers, and email functions required
About plaza and our team: founded in 2000, plaza home mortgage, incIs a privately owned, full-service national lender, offering wholesale, correspondent, renovation and reverse residential mortgagesHeadquartered in san diego, california, plaza maintains a network of operations centers and employs mortgage associates nationwidePlaza is dedicated to building quality, long-term relationships with its mortgage broker and correspondent clients by offering comprehensive programs and an exceptional customer experience.
There`s always a place for great talent at plaza home mortgage and we look for professionals that are bright, driven and have a `do-what-ever-it-takes-to-get-the-job-done-right` mindset.
The plaza marketing and communications team is lean and meanWe create marketing programs that support our corporate objectives as well as the sales goals of our wholesale, national correspondent, reverse and renovation lending unitsWe also partner with training, human resources and other departments to create and execute internal messages and programsBecause we support so many teams and divisions, multi-tasking is in our blood and needs to be in yours tooWe love our jobs and have fun while we do it.
Supervision received: this position receives guidance and instruction from the marketing and communications headIncumbent makes some decisions within scope of job responsibilities and within written policy and standard operating proceduresIncumbent`s work is consistently reviewed by manager.
Supervisory responsibilities: this position has no supervisory responsibilities, but may work with third party communications agencies or consultants.
Interaction with others: internally: corporate executives, managers, subject matter experts, company divisional, regional and branch managers, and staff (including account executives and sales managers)Interactions may be in-person, by conference call, digitally or remoteExternally: approved vendors, clients, media and other industry partners.
Physical demands of job: this position requires constant talking, hearing, and use of hands and fingers, as well as frequent standing and walkingThis position also requires occasional stooping, kneeling, twisting, turning, bending at waist, crouching and reaching with hands and armsIncumbent must be able to occasionally lift and carry up to 50 poundsGood vision at both close range and at distance is required.
Work environment and special conditions: this position is based in plaza`s corporate headquarters in san diego, and works primarily indoors in an office setting with occasional exposure to outdoor weather conditionsA moderate noise level is typical for the work environment of this jobSome occasional travel by car or plane may be requiredNormal business hours are 8:30 am to 5:30 pm pt.
Plaza is an eeoc employer and follows all federal, state, and local laws relating to fair employmentPlaza home mortgage, incIs committed to preventing, stopping and remedying all forms of discrimination that occur in its workplaceManagers are accountable for keeping plaza`s workplace free from discrimination and ensuring that plaza provides equal employment opportunity for all in the workforce and for those seeking to become members of plaza`s workforce.
Plaza`s employees are protected by laws designed to protect employees from discrimination on the bases of race, religion, color, sex, pregnancy, gender identity, sexual orientation, parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or any other non-merit based factorThese protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programsPlaza`s employees are also protected against retaliation if they engage in a protected activity, whistleblowing, or the exercise of any appeal or grievance right provided by law
