Job details
Job type full-time
Full job description
Job description:
The opportunity
Pluralsight is seeking a product marketing manager to help bring our technology learning platform to market which will help businesses transform their technology strategy and close the tech skills gapWe need someone who is energized by partnering with product, marketing and sales leadership to create compelling strategies that drive the business and shake up the marketThe ideal candidate has a persuasive communication style combined with outstanding business acumen and a creative streakYou would be responsible for market research, use cases, value propositions, buyer personas, segment messages and product launches.
Who you’re committed to being:
Take a lead role in managing and executing the strategic product marketing plans to drive revenue
Conduct ongoing market research to inform our segmentation, positioning, messaging, and lifecycle strategies
Monitor performance metrics including revenue, pricing, deal size, sales cycle, markets and sales opportunity targets
Develop the sales and training materials for select markets/products
Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive results for the marketing and sales organization
Serve as a key stakeholder on the product launch team, owning and delivering on the go-to-market plan
Collaborate with marketing and product teams to find amazing customer stories and turn those into compelling content pieces
Be a product evangelist and spokesperson communicating with internal audiences (sales, sales engineering, product, business development, engineering, etc.)
Represent pluralsight to external stakeholders (customers, press, analysts) through social media (twitter, blogs, etc.), interviews, webinars, analyst briefings, etc.
What you’ll own:
Take a lead role in managing and executing the strategic product marketing plans to drive revenue
Conduct ongoing market research to inform our segmentation, positioning, messaging, and lifecycle strategies
Monitor performance metrics including revenue, pricing, deal size, sales cycle, markets and sales opportunity targets
Develop the sales and training materials for select markets/products
Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive results for the marketing and sales organization
Serve as a key stakeholder on the product launch team, owning and delivering on the go-to-market plan
Collaborate with marketing and product teams to find amazing customer stories and turn those into compelling content pieces
Be a product evangelist and spokesperson communicating with internal audiences (sales, sales engineering, product, business development, engineering, etc.)
Represent pluralsight to external stakeholders (customers, press, analysts) through social media (twitter, blogs, etc.), interviews, webinars, analyst briefings, etc.
Experience you’ll need:
Developing go-to-market plans and strategies that generate business impact
Exceptional written and verbal communication skills
Presenting information clearly and comfortably
Working in a rapidly-changing environment
Learning technical topics and products
Analyzing data and structuring information
Storytelling in a way that creates clarity and drives action
Working collaboratively within teams and across functions
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