Job details
Job type full-time
Full job description
Senior manager, content marketing
Remote- us
We’re seeking an experienced senior manager, content to scale the content engine at pros that is responsible for attracting and engaging our target audienceIn this role, you will collaborate with teams including product marketing, growth marketing, customer marketing, sales, strategic consulting, and corporate communications to create a solid content strategy that serves all the stakeholder needs and drives pipelineYou’ll build a team of content strategists, operations specialists and copywriters to keep our marketing content engine humming by aligning the processes, people and technology needed to manage world-class content at scale.
This role requires someone who has done this before and wants to take on a new challenge in a fast-paced technology company with opportunities for growth and innovationYou’ll lead a team responsible for the systems that drive content organization, our information architecture, and content analytics program, as well as our editorial calendarYour team will work with subject matter experts to produce targeted, strategic content to meet business goalsYour team will be responsible for the overall health and efficacy of our content mix, as well as the effective management of the content lifecycle, from creation to measurement and governance.
A day in the life of the senior manager of content marketing-
About the role
The senior manager, content will be responsible for the content strategy and operational efficiency of the entire content lifecycle.
Define the content strategy for the business, working with stakeholders and smes that delivers high-quality blogs articles, ebooks and guides, contributed articles, webinar content, white papers, and industry briefs to fuel the pros marketing engine
Write clean, concise, well-polished copy that is consistent with pros tone and brand voice
Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
Oversee content operations platform; supervise the maintenance of content inventories and audits
Build, manage and train content team; identify gaps and ensure organization is positioned to scale
Manage content strategy budget against business goals to effectively drive pipeline
Drive strategic content decisions and establish strong partnerships with digital, demand generation, product marketing, customer marketing, corporate communications, etc.
Manage detailed content calendar with defined timelines, owners and dependencies
Gauge content effectiveness: gather data, review analytics and make recommendations based on those results; establish kpis for team
Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
Conduct periodic competitive audits; leverage market data to develop content themes/topics and execute a plan to develop assets
Ensure consistent global experience and implement appropriate localization/translation strategies
About you- required qualifications
7+ years of experience in b2b content strategy and development, ideally in the technology sector
Exemplary writing skills, with a keen eye to align message, brand, tone and audience
Proficient in search engine optimization (seo) to align content strategy with digital marketing initiatives and objectives
Experience managing a content operations platform; experience creating a resource or library of assets with a strong governance process
Knowledge of current and emerging content marketing and content delivery solutions; a passion for new technology tools to improve delivery and automation and enable scale
Experience managing a team of content strategists and writers working with remote and diverse teams across regions and departments
Skilled at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics
Clear articulation of the business goal behind the creation of specific content
Understanding of different channels and best practices for effective content by channel; ability to map content to customer journey
Willingness to embrace change and to adapt strategies quickly based on market changes
Strong presentation skills
Skills & personal characteristics:
Ownership
Passion
Care
Diversity / eeo statement
Pros goal is to attract world-class applicants who value inclusion and diversity that will continue to enrich our company, our products and our communityThe company is dedicated to building a diverse staff committed to working and innovating in a multicultural environmentPros particularly welcomes applications from high achieving, self-motivated, and passionate people from all types of backgrounds and ethnicities that model, and have demonstrated, innovation and care.
Pros is an equal opportunity employer and strictly prohibits all discrimination on the basis of race, color, national origin, ancestry, ethnicity, citizenship status, religion, sex (including pregnancy, breast feeding, child birth or related medical condition), sexual orientation, gender (including gender identity and gender expression), marital and familial status, legally protected medical condition, disability status (both physical and mental), genetic information, age, military and veteran status, protected activity (such as opposition to, or reporting of, prohibited discrimination or harassment), and any other characteristic or status protected by applicable lawPros complies with all applicable laws including those regarding consideration of qualified
Why pros?
Pros culture and the truly extraordinary people who work here are at the very core of our successWe have a passion for what we do, and we won’t stop until we’ve delivered on our promisesWe’re committed to the success of our customersThat’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.
This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.
Our people make pros stand out from the restIf you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.
Work environment:
Most work activities are performed in an office or home-office environment and require little to moderate physical exertionWork activities may require periods of extended hours, critical deadlines and stressful situationsTo successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this jobThis job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
