Job details
Salary $60,000 - $70,000 a year job type full-time
Full job description
Summary the marketing and communications manager is responsible for the day-to-day marketing activities of the organizationThis includes the design, production, implementation and execution of the marketing and communication plan in support of the strategic business objectivesThis role serves as the brand steward and must translate the brand essence and messaging into all areas of marketing and communications such as the website, social media, email communications, event promotions, public and media relations, collateral, and any other marketing initiativesMust implement and execute effective solution-driven marketing campaigns that align with target audience and organization stakeholders.
Essential duties and responsibilities
Collaborate with the ceo and leadership to develop communications strategies that will broaden reach and deepen impact
Coordinate with departments on marketing and outreach campaigns for programs, events, chapters, and membership
Coordinate marketing campaigns with sales activities
Generate, edit, publish and share engaging content on social media platforms
Design and implement direct email marketing strategies
Create, develop, and manage content for website
Oversee organizational response to industry related topics and/or social matters
Write press releases and other media communications
Develop newsletters and other avenues to share updates
Copy/edit and proofread all external communications
Track and report on all site metrics and analyze performance, including seo and web traffic
Define approach and suggest improvement to reach target audiences
Maintain and develop the master marketing calendar
Manage outsourced projects, such as graphic design, to ensure quality and timely delivery
Ensure message consistency and brand management
Oversee the marketing budget and opportunities for in-kind services
Establishing and maintaining relationships with media outlets
Perform other duties and responsibilities as assigned
Knowledge and skill requirements
Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts
A strong track record of positioning an organization to achieve tangible outcomes in a competitive communications environment
Experience in marketing for sales team
Proficiency in marketing automation technology
An ability to work under tight deadlines
Excellent written and verbal communication skills
Solid knowledge of seo, keyword research and google analytics
An ability to work on big strategy plans as well as day-to-day tasks
Hands on experience in content management and copywriting
Analytical and multitasking skills
Must be assertive and a self-starter
Exceptional organizational and project management skills
