Job classification:
Marketing & communications - marketing
Prudential is a company of smart, ambitious professionals working together across a multitude of disciplinesTogether, we are building a better financial future for our customers and our communities around the globeAt prudential, we understand that a company is only as good as its peopleThis simple fact is central to all that we doWe call it “the talent mindset” – a company-wide commitment to attract and develop the dedicated professionals whose insights, innovation, and hard work fuel our success and make us a global leader in financial services.
Prudential is seeking an inquisitive and resourceful insights professional to join the marketing synthesis & insights team, focusing on discovering, generating, and synthesizing consumer, cultural and competitive insights, and market trends to identify opportunities and challenges, as well as inspire marketing strategies and ideas.
The manager should have a global perspective and be passionate about deepening our understanding of customers and utilizing various data sources and insight generation tools in determining their evolving perception, behaviors, and needs.
The team is part of the broader marketing analytics and insights team, within the centralized marketing organization.
Responsibilities include:
Complement primary research with secondary research, open-source intelligence, and alternative data to arrive at customer centric and market/contextually relevant insights that solve for the business objectives
Deliver snackable insights and create cohesive analyses of data sets (including through written summaries, data visualization, and multimedia content)
Be the voice of the customer to advance customer understanding across marketing insights, analytics, and research agendas
Bring an outside-in perspective by infusing an understanding of customers, macro, and competitive trends to inform decision making for our businesses
Keep the broader marketing community informed on relevant developments within financial services and about consumer behavior, and highlight how trends and intelligence are applicable to prudential
Be on the forefront on new insight techniques and tools, and champion a customer-obsessed and data-driven culture
Participate and ensure expertise and insights sharing, innovation and upskilling
Qualifications :
Bachelor’s degree required in business, marketing, social sciences (economics, sociology, psychology), or associated fieldAdvanced degree a plus (or certifications/courses in data analytics, consumer insights & analytics, behavioral economics)
5+ years of overall work experience; market research, marketing competitive intelligence, consumer insights, brand insights, social media analytics, social listening, or consumer trends analysis experience strongly preferred
Experience with—or interest in learning—analytical tools including but not limited to: google trends, quid, netbase, brandwatch, buzzsumo, semrush, similarweb, newswhip
Ability to synthesize data and information from various sources and previous/related projects and distill out meaningful insights, recommendations, and implications
Pragmatic problem solver who is comfortable with ambiguity and can use the right combination of data sources, tools, and frameworks for different business questions
Excellent writer and storyteller with a demonstrated ability to deliver findings and recommendations in a compelling and engaging way
A critical thinker with an inquisitive nature and a thirst for knowledge
Positive attitude and strong interpersonal skillsA collaborative team player who learns quickly and can act independently
Financial services industry experience a plus
Knowledge of natural language processing (nlp) and experience with leveraging open-source and alternative data to generate insights a plus
Experience generating insights or synthesizing research to support marketing, brand, and media teams a plus
* note: prudential is required by colorado law to include the salary range for this role when hiring a colorado resident.
Salary range specific to colorado: $98,000-$139,200 + discretionary incentive bonus + benefitsEligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performanceIn addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Prudential financial, incOf the united states is not affiliated with prudential plcWhich is headquartered in the united kingdom.
Prudential is a multinational financial services leader with operations in the united states, asia, europe, and latin americaLeveraging its heritage of life insurance and asset management expertise, prudential is focused on helping individual and institutional customers grow and protect their wealthThe company`s well-known rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of timePrudential`s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associatesWe are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individualsVisit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The prudential insurance company of america, newark, nj and its affiliates.
Note that this posting is intended for individual applicantsSearch firms or agencies should email staffing at staffingagencies@prudential.com for more information about doing business with prudential.
People with disabilities:
If you need an accommodation to complete the application process, which may include an assessment, please call (800) 433-8960, prompt 4 or email accommodation.h&w@prudential.com.
Please note that the above number and email are solely for individuals with disabilities requesting an accommodationIf you are experiencing a technical issue with your application or an assessment, please email careers@prudential.com to request assistance.
