Job classification:
Marketing & communications - marketing
Prudential’s marketing organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomesCome be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.
Responsibilities include, but are not limited to:
Act as main point of contact accountable for prudential’s social media listening/service program
Manage prudential’s social community activities and presence
Conduct social listening for all brand channels online
Analyze data from online posts, campaigns, and videos to develop insights and recommendations
Research audience preferences and discover current trends
Work closely with our creative team to generate ideas
Assist in developing social calendar & pull/share weekly insights from our social platforms
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Develop insights based on results in order to continuously refresh approach - this role will be responsible for weekly social updates to the media and creative teams
Leverage social technology to react and respond to topics or specific posts made by users on social networks.
Manage social listening analyst
Qualifications:
Bachelor’s degree - with a major in marketing, communications, business, it or other closely related areas
3+ years of experience analyzing online conversation with proven results
Expertise with social listening reporting using tools such as sprinklr, global relay, etc.
Experience with building / managing social channels for brands
Very strong verbal and written communication skills and a passion for understanding how best to influence the customer journey
Curious self-starter who enjoys digging into data to help others understand social media and digital conversation data and inform campaign-driving insights
Familiarity with all/some of following: google analytics, tableau, advocacy crms, and/or message testing platforms (e.gQualtrics)
Strong attention to detail with the ability to handle multiple projects simultaneously
Ability to communicate data and analysis visually, verbally and written – tailored to the audience
Prior success with taking intelligent risks and is comfortable working autonomously
Functional knowledge of individual and group life insurance products, services, distribution and market environment desired or general financial services experience
Demonstrated commitment going above & beyond to help business partners or system users in solving problems or finding information
Prior experience in a management role
* note: prudential is required by colorado law to include the salary range for this role when hiring a colorado residentSalary range specific to colorado: $74,100-100,300 + discretionary incentive bonus + benefitsEligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performanceIn addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Prudential financial, incOf the united states is not affiliated with prudential plcWhich is headquartered in the united kingdom.
Prudential is a multinational financial services leader with operations in the united states, asia, europe, and latin americaLeveraging its heritage of life insurance and asset management expertise, prudential is focused on helping individual and institutional customers grow and protect their wealthThe company`s well-known rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of timePrudential`s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associatesWe are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individualsVisit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The prudential insurance company of america, newark, nj and its affiliates.
Note that this posting is intended for individual applicantsSearch firms or agencies should email staffing at staffingagencies@prudential.com for more information about doing business with prudential.
People with disabilities:
If you need an accommodation to complete the application process, which may include an assessment, please call (800) 433-8960, prompt 4 or email accommodation.h&w@prudential.com.
Please note that the above number and email are solely for individuals with disabilities requesting an accommodationIf you are experiencing a technical issue with your application or an assessment, please email careers@prudential.com to request assistance.
