Company introduction:
100% pure isn’t just our nameOr just our ingredient list100% pure is a commitment to producing the purest, healthiest products and educating everyone on why being 100% pure is so importantWe strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.overview:
The director of marketing is responsible for planning, developing, implementing and monitoring the overall business marketing and revenue, branding, customer acquisition and retention, pr and social, partnership/influencer/affiliates, and creative strategiesThe director of marketing will direct and utilize resources to drive web traffic and maximize impressions for online campaigns along with increasing conversion rates as well as planning store promotions to drive store traffic.
Purity cosmetics is committed to protecting the safety, health, and well-being of all employees and other individuals in our workplaceWe recognize that drug use poses a significant threat to our goalsWe have established a drug-free workplace program that balances our respect for individuals with the need to maintain a drug-free environment.
Each regular employee, as a condition of employment, will be required to participate in pre-employment, post-accident and reasonable suspicion testing upon selection or request of management.
Privacy notice at collection for job applicants who are california residents - https://cdn.shopify.com/s/files/1/0648/1955/files/ccpa_for_careers.pdf
Requirements:
Education and experience
Bachelor’s degree in marketing, communication, business or other related disciplines requiredMaster’s preferred.
10+ years of well-rounded marketing or business development experience
5+ years of experience in a leadership role
Experience working in the natural cosmetics industry highly desirable
Competencies and skills
Leadership — experience leading diverse teams
Interpersonal communication — excellent communication, both written and verbal
Innovation and creativity — ability to recognize trends and create new brand strategies that attract new customers and differentiate us from competitors
Collaborative — ability to incorporate ideas from multiple channels into well-defined strategies
Sales and marketing — knowledge of principles and methods for showing, promoting, and selling products or servicesThis includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Communications and media — knowledge of media production, communication, and dissemination techniques and methodsThis includes alternative ways to inform and entertain via written, oral, and visual mediaKnowledge of internet marketing campaigns, including seo.
Critical thinking — using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Time management — able to manage one’s own time and meet strict deadlines
Position responsibilities:
Essential responsibilities
Develop and implement marketing strategy based on business strategy, develop deep understanding and ownership of brand voice and company mission and how they connect with the values of our customers
Shape brand standards, drive brand-image consistency across all marketing and sales channels, as well as platforms
Manage audience segments, and be accountable for customer acquisition and retention
Plan, promote and oversee the advertising and marketing of the company
Oversee promotional campaigns, email marketing, pr, social/partnerships/influencers/affiliates programs, and other marketing efforts across channels
Translate marketing objectives into clear creative strategies; lead and direct the creative team in the production of all marketing collateral
Identify business trends and marketing shifts, perform competitive analysis to keep abreast of industry trends and competitor activities, develop pricing models
Perform market research and analyze data to identify values and buying habits of target customers
Recruit, hire, develop and grow team members who positively represent the company and set a high performance standardSet goals, objectives and determine kpis for the team
Create a positive work environment through inspiring, motivating and recognizing individuals and teams.
Communicates clearly with other departments regarding needs, concerns, or any other relevant information.
Oversee spending across all marketing channels
Participate in other special projects and duties as assigned
Supervisory responsibilities
This role will be overseeing the marketing, creative/art, pr and social team
Physical demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hearThe employee frequently is required to stand; walk; sit.
Expected hours and location of work
Days and hours of work are monday through friday regular working hoursHours may vary depending on projects or work that needs to be done.
This is an onsite or remote position depending on your location.
Travel
Travel may be up to 20% of the time to meet with the team, potential clients/vendors or expansion of the business.
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this jobDuties, responsibilities and activities may change at any time with or without notice to support the needs of the company.
