Employees at quad thrive at the intersection of thinking, making and marketingAs we continue to take the bold steps necessary to transform our offering, our goal is to provide our clients with the most powerful integrated marketing platformWe’re all partners in our company, committed to do the right thing, trusting the process, innovating for the future, growing the business, believing in each other, and having a little fun along the way.
The vp of b2b marketing is a seasoned marketing leader who will guide and execute quad’s b2b marketing strategyAs the head of b2b marketing, you play a pivotal role in shaping our b2b brand strategy, positioning and messaging while developing a deep understanding of the needs of our clients and customers.
The vp of b2b marketing is a vital member of the marketing leadership team and an instrumental player in defining the product, sales and customer experience strategies to drive awareness, acquisition, retention and expansionReporting to the chief marketing officer, the vp of b2b marketing partners closely with senior leaders across quad to align the b2b marketing strategy to business objectives.
Responsibilities
Define our product, sales and customer experience strategies to help drive sales revenue via enterprise, abm and sales enablement.
Drive b2b marketing strategies building awareness, generating/converting leads, and up-sell/cross-sell customers across the entire suite of quad offerings.
Develop b2b client segments and the appropriate acquisition and growth channels to get the right message to the right person at the right time ensuring the right teams/disciplines are utilized for specific client opportunities.
Architect the right solutions offerings and client experiences in partnership with the quad client strategy team.
Help the sales team understand the nuances of through-the-line recommendations and bundled services.
Oversee and execute strategy on b2b marketing initiatives that contribute to our high growth goals, strategic opportunities and retention of clients.
Partner with sales and internal creative and content teams to produce and curate compelling b2b marketing materials (e.g., key industry/competitive intelligence, sales narratives, product playbooks, etc.)
Partner internally to help determine the best research and insight development that will help tell our story best.
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Qualifications
12+ years of relevant work experience, with demonstrated expertise in leading b2b marketing at scale.
An expert marketer with a deep awareness of best practices, market needs and industry intelligence in a number of key growth sectors for quad.
Experience implementing and working with modern marketing stack platforms (crm, attribution, automation, analytics, etc.).
Strategic thinker who can quickly and effectively adapt to changing market dynamics.
Strong creative and brand sense, with an ability to deliver outstanding sales materials that drive leads, add value, increase retention and drive client growth.
Effective communicator who is comfortable presenting to a variety of audiences and stakeholders at various levels leading cross-functional groups with clear briefs and deadlines.
Exceptional leader and team player with proven ability to lead through influence and work effectively both independently and collaboratively within fast-paced, diverse cross-functional teams.
Dynamic and adaptable project manager with a strong ability to establish processes and drive project execution with minimal guidance amidst multiple priorities and goals.
Excellent analytical capabilities, with the ability to translate data into action.
Additional company information
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.
Quad is proud to be an equal opportunity employer and values diversityWe are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplaceQuad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local lawsQuad also prohibits harassment of applicants and employees based on any of these protected categories.
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