Look for more than answers.
Patients and physicians rely on our diagnostic testing, information and services to help them make better healthcare decisionsThese are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to serviceIt’s about providing clarity and hope.
As a clinical segment marketing senior manager, neurology, you will work for the world leader in the industry, with a career where you will have the opportunity to collaborate and affect change while expanding your leadership skills and technical knowledge.
Join a robust team of marketers where you and your skills are valued, and growth and development are encouraged as we empower better health through diagnostic insights.
Clinical segment marketing senior manager, neurology, the role:
The clinical segment marketing senior manager will work with neurology clinical segment marketing director to ensure execution of the marketing plan.
Job responsibilities:
Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel
Generate customer insights and voc into demand barriers, call points, and trends and develop strategies and related tactics aligned to the buyer’s journey
Develop value propositions and sales collateral at a customer-segment level, integrating benefits of clinical franchise (cf) solutions into unique value story
Develop strategy, prioritization, and budget allocation at a customer channel and segment level
Identify opportunities and create marketing programs based on market and customer needs
Create national programs (eg, program models, key messages, templates) to be localized by regional marketers
Manage marketing spend on programs and use spend effectiveness measurement to improve
Measure and report performance of marketing campaigns, gain insight, and assess against goals
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external (key industry players, agencies, and vendors) stakeholders
To qualify, the ideal candidate will have the following skills and experience:
Bachelor’s degree, business degree preferred
Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; neurology experience a plus
Team oriented – ability to motivate and work well with diverse, cross-functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills, including ability to develop impactful slide presentations and deliver formal business presentations
Initiative – ability to independently problem-solve and find resolutions
Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities
Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Key competencies include priority-setting, organizational agility, presentation skills, action-oriented, relationship-building, and customer focus
Apply today
Join us for competitive benefits and development opportunities in a progressive and supportive environmentHelp us improve our service, and the experiences of our patients and colleaguesWork with us and together we can be better.
Your quest careerSeek it out.
All requirements are subject to possible modifications to reasonably accommodate individuals with disabilitiesQuest diagnostics is an equal opportunity employer: women / minorities / veterans / disabled / sexual orientation / gender identity or citizenship.
