Look for more than answers.
Patients and physicians rely on our diagnostic testing, information and services to help them make better healthcare decisionsThese are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to serviceIt’s about providing clarity and hope.
As a health systems marketing manager, you will work for the world leader in the industry, with a career where you will have the opportunity to collaborate and affect change while expanding your leadership skills and technical knowledge.
Join a robust team of marketers where you and your skills are valued, and growth and development are encouraged as we empower better health through diagnostic insights.
This position is remotePreference is given to individuals based in the following metro areas: new york, boston, philadelphia, atlanta, dallas, chicago, denver, seattle, and southern california/orange county, caOccasional travel may be required.
Health systems marketing manager, the role:
Quest diagnostics’ unified marketing organization is a broad and dynamic team that values innovation, communication, and collaboration as we strive to deliver the best-in-class marketing for our company and ultimately our customers.
Our marketing enabling functions include teams focused on in-house creative, digital/marketing automation, marketing operations, market research & analytics, and commercial/sales enablement and communicationsWe deliver value through regional/field-based marketers, clinical segment marketers, and customer-centric marketing teams focused on consumers, healthcare professionals, hospitals/health systems, and payers/health plans.
Job responsibilities:
Work with health system marketing director to ensure execution of health system marketing plan
Develop tactics based on marketing plan to drive awareness of quest diagnostics and drive qualified leads
Design and deploy successful marketing campaigns and own their implementation from ideation to execution
Conduct research and distill customer data and analytics into various tactics
Provide guidance on call point requirements and develop and execute tactics aligned to the buyer’s journey
Integrate voice of customer into marketing strategies and tactics
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)
Manage budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals
To qualify, the ideal candidate will have the following skills and experience:
Bachelor’s degree, business degree preferred
Minimum 3 years success in a marketing role
5+ years healthcare industry experience preferred
Healthcare technology experience a plus
Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative – ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Up to 30% business travel required
Apply today
Join us for competitive benefits and development opportunities in a progressive and supportive environmentHelp us improve our service, and the experiences of our patients and colleaguesWork with us and together we can be better.
Your quest careerSeek it out.
All requirements are subject to possible modifications to reasonably accommodate individuals with disabilitiesQuest diagnostics is an equal opportunity employer: women / minorities / veterans / disabled / sexual orientation / gender identity or citizenship.
