Job details
Job type full-time
Full job description
Company description
About us
Redica systems, formerly known as govzilla, is a technology company using data, analytics, and expertise to deliver meaningful insights to quality and safety professionals around the worldBy applying artificial intelligence to large and disparate government data sets, redica systems empowers our customers to improve compliance, increase product quality, and build a more efficient organization.
We serve life science customers in the pharma, medical devices, and food industries, including 19 of the top 20 pharma companies and 9 of the 10 top medical devices companies.
We’re headquartered in pleasanton, ca, and are open to remote work for candidates residing in the usLet`s talk!
Job description
Redica systems is looking for a dynamic enterprise b2b marketing leader who wants to make an impactThis role is responsible for our marketing strategy, including product marketing and demand generation initiatives, which translates into increased market share, brand awareness, and explosive revenue growthThis position reports to the chief revenue officer and also works closely with the chief strategy officer.
Our ideal candidate is a go-to-market trailblazer with a track record of successfully defining and implementing acquisition strategies in a high-growth saas companyYou are naturally curious and have a knack for translating complex concepts to best reach your audienceAbove all, you are a player-coach — you love to strategize, plan, and roll up your sleeves to achieve your goals.
Key responsibilities
Be relentless in your desire to understand our customers, market, and products so we can clearly articulate the unique value of what we offer
Support the commercial team to identify, build, and develop customers
Build and own the annual marketing plan
Develop and prioritize campaigns that support the marketing strategy/objective and ensure alignment with our vision and customers by integrating the right mix of tactics
Be a strategic leader who can leverage data to evaluate, act, and iterate
Develop and manage programs to support new product and feature launches
Own and improve the customer journey from acquisition and expansion through to retention
Ensure the redica brand is consistently and fully represented at all touchpoints
Create and manage a product marketing content engine to engage new customers and bring value to current ones
Organize, support, and grow our amazing marketing team to help them drive results
Measure and report on campaign results by channel to optimize experiences throughout the acquisition funnel and increase conversion; one of your team’s success measures will be driving leads that engage with sales
Build and maintain reports/dashboards on the strategy, plans, and performance of the various marketing initiatives and campaigns
Qualifications
8+ years of experience in enterprise/b2b marketing; 4+ years leading a team
A track record of growing revenue through inbound and account-based marketing strategies
Proven success scaling a b2b marketing team in a high-growth environment
Deep experience designing and implementing marketing strategies and demand generation programs that have consistently contributed to meeting/exceeding revenue targets, including experience with abm, crm, list acquisition, marketing automation, and events
A strong quantitative thinker with the ability to build and interpret models
Working knowledge of google analytics and demand generation tools (e.gHubspot and salesforce)
Demonstrated results in improving sales pipeline/funnel close ratios
Experience leading new business initiatives cross-functionally as well as presenting and selling ideas to varied internal audiences
An out-of-the-box thinker, with an ongoing interest in learning and adopting new marketing strategies and tactics
Strong presentation and communication skills
Attention to detail with outstanding project management skills
Strong understanding of the enterprise ecosystem, decision-makers, and competitive landscape preferred
Life science industry experience highly desirable
Additional information
Top pharma companies, food manufacturers, medical device companies, and service firms from around the globe rely on redica systems to mine and process government inspection, enforcement, and registration data in order to quantify risk signals about their suppliers, identify market opportunities, benchmark against their peers, and prepare for the latest inspection trendsOur data and analytics have been cited by major media outlets such as msnbc, wsj, and the boston globe.
Redica systems is an equal opportunity employerWe welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, disability, or veteran status.
All your information will be kept confidential according to eeo guidelines.
