Job details
Job type full-time
Full job description
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Join a new start-up, launching the world’s first consumer-facing brand rallying youth around the world to channel their collective power as consumers to fuel their work as activists, innovators, and social entrepreneurs.
About the role:
Who we areRivet is a new non-profit & consumer-powered platform for youth-led social change, leveraging the immense buying-power of young people and their allies to channel resources directly into the hands of young social innovatorsRivet and companies co-brand products, consumers buy what they love with portions of their purchases going to fund youth-led activismAs chief marketing & growth officer, you will join the ceo as a co-founder in bringing rivet to lifeYour success will revolve around engaging the right brands and influencers; ensuring the rivet brand is clear, compelling and consistently experienced in the world, and grounded in youth culture; and driving the overall success of rivet.
Responsibilities:
Partnerships: design, secure, nurture and grow partnerships with global consumer-facing brand partners and influencers that drive significant revenue for youth-led social change.
Rivet brand architect: articulate and evolve a new youth-facing brand; how it lives, communicates, and engages with other brands, young people and the world.
Launch and lead a new business: partner with the ceo to co-create the vision and strategy and share responsibility for the overall success of rivet, its business, its culture, and its people.
Role competencies:
Partnerships:
Strategy: prioritization & partnership structure, systems for learning & data
Pitching: articulate a compelling invitation aligned to brand pain points, deep listening, storytelling
Relationships: interpersonal skills, conflict resolution, accountability
Brand building:
Youth culture: launch & build a relevant, youth-centered brand
Storytelling: tell a complicated story, simply, to diverse audiences
Trust-building: earn & maintain trust with young consumers
Foresight: translate vision into consumer experience, see around corners
Demonstrated entrepreneurial leadership:
Builder: comfort managing full vertical of tasks, innovator
Rapid adaptation: high tolerance for risk & ambiguity, able to synthesize new information & pivot
Facilitative leadership: brings out the best in others, collaborative, effective at building processes
Culture-building:
Passion for young people and youth culture
Aligned with rivet values: trust, equity, youth-centered, belonging
High cultural competency to lead, influence & partner cross-culturally
The team:
Ceo: partner in strategy, networking and pitches.
Special project manager: administrative support, deck preparation, follow-up support
Head of operations: reviewing contracts (with legal team), building systems for internal communication and planning, data management and tracking
Relationship manager: support and manage brand relationships (hire budgeted starting in january).
DirOf youth engagement: ensuring credible and authentic youth involvement in processes.
Agency support: $ 150k budgeted as needed
