Job details
Job type full-time
Full job description
Remote /
Marketing – demand gen /
Full time exempt
You are a highly creative strategist as much as an execution powerhouseYou use your curiosity and marketing powers for good, understanding the what, how, and when to communicate with people to drive value and impactYou understand the sales process and how to make us and our sales partners successfulYou use hard data and strategic insights to make informed decisions and calculated betsYou should be our senior demand generation manager!
Responsibilities
You`ll help shape the future of recurly by helping us build the next iteration of our marketing and demand generation strategy—designing and executing creative, targeted multi-channel marketing campaigns and programs to drive pipeline, revenue, and brand awareness.
Lead, design, and execute demand generation strategy and campaigns
Work with your team members and marketing and sales leadership to develop a comprehensive account-based strategy, including account selection, digital ads, email campaigns, direct mail/gifting, events, and more to drive demand within our target accounts, personas, verticals
Collaborate with sales on outreach and follow-up communications ensuring that workflows between sales and marketing are executed in precise, coordinated fashion
Partner with stakeholders in sales and marketing to define, establish, and evolve abm workflows as well as with marketing operations to provide data and ongoing insight into target accounts engagement to drive relevance and timely execution.
Develop an especially tight relationship with the content team to create assets that will enable you to customize campaigns according to personas, verticals, funnel stages, etc.
Drive creation of compelling and effective ad campaigns and landing pages for each stage of the buyer’s journey
Work closely with the growth marketing manager to continuously improve the quantity, quality, conversion, and cadence of leads across organic and paid channels, including social, search, display, partnerships/affiliates, and other online and offline tactics
Develop and manage the budget required to meet demand generation goals
Develop deep expertise in brand, messaging, audience personas, and buyer journey, and share insights with cross-functional teams
Proactively and continuously optimize campaigns for effectiveness to drive measurable results in targeted account penetration, contact and relationship progression, as well as shape recurly brand awareness within accounts to support sales and pipeline objectives
Requirements
A driven and engaged marketer with a successful track record of developing multi-touch, multi-channel campaigns who understands pipeline management and metrics
A firm understanding of how an abm programs work, especially the nuances of tailoring marketing programs and campaigns to different audience segments
Experience partnering across internal marketing teams, sdr and sales teams to collaborate and execute successful integrated campaigns
Ability to define goals, communicate objectives, bring others (including sales) along to achieve those goals, and report on performance and impact
Critical thinking with the proven ability to think strategically, backed by an exceptional attention to detail in tactical execution
A can-do attitude with the ability to prioritize numerous projects simultaneously in a fast-paced environment
Strong verbal and written communication skills, and even stronger interpersonal skills
Are a high-initiative team player with the ability to collaborate, but also work independently
Experience and knowledge within the subscription or payments industry is a plus as this position will be focused on delivering campaigns targeting subscription and recurring revenue businesses
4-8 years of proven multi-channel b2b marketing experience within enterprise software/saas with progressive growth in responsibilities.
Experienced user of an enterprise-class marketing tech-stack: hands-on salesforce experience is a must; marketo or similar marketing automation platform working knowledge is preferred, demandbase or alternate abm solution and pfl or similar gifting platform experience are a plus.
States recurly can hire from:
Arizona, california, colorado, georgia, idaho, illinois, louisiana, maryland, minnesota, massachusetts, montana, new jersey, new mexico, new york, north carolina ohio, oregon, pennsylvania, texas, south carolina, utah, washington
Benefits
As a full-time employee, recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your familyWe offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependentsWe also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (hsa) & flexible spending account (fsa) options, employee assistance program, legal and pet insurance.
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Other perks may include: *
Optional remote work
401(k) retirement plan
Company equity
Flex time off
Company events
Training/development
Tuition reimbursement
Casual dress
Dog friendly office
Commuter benefits
Volunteer opportunities
Monthly internet stipend
#li-remote
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About recurly: *
Recurly, incProvides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwideSubscription businesses such as sling tv, barkbox, fabfitfun, cinemark and fubo.tv depend on recurly to harness the power of the subscription model and drive recurring revenue growthSince its launch in 2009, recurly has deployed subscription billing for thousands of companies across 42 countriesOur platform empowers billions of credit card transactions and has enabled customers to recover $450 million + in revenue.
Recurly is backed by accel-kkr, a leading technology-focused private equity firm with over $9 billion in capital commitmentsThe partnership offers recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.
Offices located in san francisco, california; boulder, colorado; new orleans, louisiana and remote!
Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable lawRecurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting processIf you need any assistance or accommodations due to a disability, please let us know at talent@recurly.com
Job type: full-time
Work location: multiple locations
