Job details
Job type full-time
Full job description
Job summary: the red hat product marketing team is looking for a product marketing manager to join our hybrid platforms business teamIn this role, you will define, position, and guide the strategy for red hat openshift, as well as all outbound product marketing activitiesYou’ll create successful customer stories and use cases to help the global field sales team achieve successYou will also establish clear understanding of target customers, business drivers, and selling motions to your sales channels, as well as design innovative marketing programs to guide customer and channel demandSuccessful applicants must reside in a state where red hat is registered to do businessPrimary job responsibilities:
Develop messaging and positioning for the red hat openshift product family, including our on-premise, developer, and cloud-based services
Create effective marketing assets and content, including whitepapers, presentations, case studies, solutions briefs, web content, data sheets, and sales kits that can be used globally
Define market segmentation and develop the marketing strategy that maps to target buyer, business problems, and it initiatives aligned with the business opportunity
Own and guide product launch strategy with a cross-functional team; develop objectives and success metrics for the introduction of new offerings
Define sales enablement strategy for our sellers in inside, field, technical, and partner-facing roles; develop and deliver sales enablement content and playbooks
Coordinate with strategic partners where appropriate to align messaging and solutions; create materials that can be used by all relevant partners for their marketing efforts
Conduct roi analyses and develop content to help customers make the business case for our solution; develop customer evidence and map it to use cases
Gather competitive intelligence on our key competitors, develop differentiation materials for the field and for external consumption
Support industry analyst and media briefings
Define pricing and bundling strategy for this line of offerings
Represent red hat at customer and industry events
Required skills:
Software industry experience, preferably within an area of application development, infrastructure software (operating system, cloud, virtualization) or system management
Product marketing experience
Knowledge of the infrastructure, application development, and cloud markets, including key players, market trends, key industry analysts, and technology direction
Bachelor’s degree in engineering, computer science, marketing, business, economics, or a related area; mba is a plus
Proven record of building, getting buy-in for, and carrying out marketing plans, while staying focused and proactive in a fast-moving, technical environment
Outstanding written and verbal communications skills with the ability to explain and translate complex technology concepts into simple and intuitive communications
Comfortable working with and presenting to all levels of an organization
Experience working effectively in an influence-driven, cross-functional environment
Ability to be meet deadlines and handle multiple projects at once while working in a highly complex environment
Experience with social media and digital marketing
#li-remote
About red hat: red hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing linux, hybrid cloud, container, and kubernetes technologiesRed hat helps customers integrate new and existing it applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environmentsAward-winning support, training, and consulting services make red hat a trusted adviser to the fortune 500As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, red hat can help organizations prepare for the digital future.
Benefits
Comprehensive medical, dental, and vision coverage
Flexible spending account - healthcare and dependent care
Health savings account - high deductible medical plan
Retirement 401(k) with employer match
Paid time off and holidays
Paid parental leave plans for all new parents
Leave benefits including disability, paid family medical leave, and paid military leave
Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!
Note: these benefits are only applicable to full time, permanent associates at red hat located in the united states.
Red hat is proud to be an equal opportunity workplace and an affirmative action employerWe review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
Red hat does not seek or accept unsolicited resumes or cvs from recruitment agenciesWe are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or cvs except as required in a written contract between red hat and the recruitment agency or party requesting payment of a fee.
