Job details
Job type full-time number of hires for this role 1
Qualifications
Bachelor`s (preferred)
Full job description
Redteam is seeking an experienced senior director of marketing to oversee all promotion and advertising efforts designed to build brand awareness, strengthen our market position, and achieve our business goalsYou will work closely with redteam’s senior leadership team to build a brand that exemplifies our mission and connects our values with the values of our future clientsYou will build a cohesive marketing plan, design and implement aligned marketing campaigns, and consistently monitor their effectiveness against defined goalsThe srDirector of marketing will partner closely with sales, product, and customer experience to ensure the brand is correctly positioned to create market demand and achieve our revenue targets.
This position will report directly to the chief executive officer.
What you’ll do:
Take full responsibility for redteam’s short/long-term marketing strategy and the overall results it is expected to deliver to the company
Create/maintain a successful brand in the market that differentiates redteam from the competition and compels prospective clients
Build marketing plans and campaigns that create demand that converts to increased client acquisition
Collaborate with all of the cross-functional teams to ensure drive consistency in messaging and alignment to our business objectives
Work with the senior leadership team to identify investments needed and create aligned budgets
Develop marketing strategies and standardized marketing/launch processes for new product and/or service introductions
Own the internal and external-facing messages for releases and ensure they are communicated to the market in such a way to clearly express our differentiated value
Manage the customer conversion funnel and lifecycle by driving impactful experimentation and optimization across digital advertising, web pages, social, email marketing, adoption programs, and reactivation
What we’re looking for:
Someone who understands the importance of brand and the role it plays in our client’s experience with the company
A marketing leader with the ability to create tight marketing and sales alignment and understand what drives successful pipeline conversion
An excellent people manager /coach/motivator with the ability to coordinate different marketing disciplines that align under a cohesive marketing strategy
A highly motivated, self-starter that isn’t afraid to roll up their sleeves and get directly involved in making things happen
A leader who can get creative and work within budgets to produce best-in-class marketing deliverables
What success looks like:
Redteam will be perceived as a highly credible, trusted, and respected partner to the construction industry
Our brand will be pervasive and will establish itself as a leader in the industry
Industry associations and construction technology thought-leaders will seek to include us to add value to industry conversations at events, roundtables, white papers, blogs, etc…
Our brand will be a meaningful differentiator for our sales team
The construction industry will understand and value redteam’s portfolio of solutions
Our clients and users of redteam will become vocal advocates for the brand
Minimum qualifications:
7+ years of experience in a b2b marketing leadership role for a successful saas company
A proven track record building a successful brand in a highly competitive market
Strong attention to the details that matter most to our brand – content, voice, image, etc…
Outstanding communication (written and verbal), presentation, and leadership skills
Strong understanding of google ads, seo, web analytics, and account-based marketing
Experience and understanding of the construction industry a very strong plus
Bachelor’s degree in marketing or equivalent work experience required
Job type: full-time
Benefits:
401(k)
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Vision insurance
Schedule:
Monday to friday
Education:
Bachelor`s (preferred)
Work location:
Fully remote
Work location: remote
