Job details
Job type full-time
Full job description
About propeller health
Asthma and copd are two of the most frustrating challenges in healthcareIn the last 50 years, we’ve made huge leaps in developing new medicines and understanding the complexity of these diseasesYet despite this progress, patients today aren’t doing as well as they could beMedicines aren’t used correctly or consistently, and doctors don’t have the tools they need to deliver personalized treatment.
Propeller health is changing that We are the leading digital health company in respiratory careOur technology helps patients and their doctors understand their disease, informs better treatment decisions and empowers people with asthma or copd to take control of their condition and live better livesLearn more about our products here: https://youtu.be/kvuayb-eq_k
Why this job is important:
Chronic respiratory disease affects 580 million people globally (source: who)40 million suffer from asthma and copd in the us aloneDigital solutions have the potential to target 270 million patients, but patient response and engagement is key to realize the potentialThis role is crucial in reaching and engaging patients and their providers with the right message at the right time to empower and encourage actions that can help ease the burden of chronic disease.
Consider joining us if you are
Eager to work at a fast-paced, agile company on a self-governed, highly collaborative cross-functional team
Naturally curious, and believe in lifelong personal growth
Not afraid to experiment and failFailure is an opportunity to learn, and is embraced as a core tenet of propeller
A believer that technology can help solve hard problems and change the world
Aware that technology, by itself, does not delight customers; the sweet spot is when we combine technology with practical solutions, surprises, utility, and social interaction
A good listener who respects their colleagues, but who isn’t afraid to assert themselves
An ownerYou pick work up off the floor, guide collaboration, challenge assumptions, and solve hard problems
What we’re looking for
8-10 years of experience with online and offline consumer marketing for digital or app-based productsDemonstrated ability to grow/scale acquisition, adoption, retention and deliver results.
Bachelor’s degree in marketing or related field preferred.
Prior experience in a healthcare setting marketing through providers, payers, or pharmaceutical companies (b2b2c) and eventually to consumers directly (dtc/b2c).
Data-driven and analytical mindset to track metrics and benchmarks, communicate performance, and implement improvement actions.
Fluent in technology (such as salesforce, braze, pendo, hubspot, etc), data flows, and integrations needed to run high-performing digital campaigns.
Hands-on marketing leader who can balance building future capability and team with current need to manage stakeholders, prioritize projects, and execute with urgency.
Business acumen and ability to communicate effectively with colleagues, clients, partners.
Empathy towards understanding and solving patient and caregiver needs.
What you will do
Own consumer lifecycle marketing from acquisition to enrollment, onboarding, engagement, retention and referrals.
Model appropriate mix of consumer marketing tactics/channels, campaign costs, and budget estimates to support client proposals and programs (payers, providers, pharma).
Plan, design, test, and optimize multi-channel campaigns to grow patient volume and active users through organic (seo, social, email, sms), paid (sem, programmatic, social), and offline channels (e.gDirect mail).
Collaborate with marketing, product, commercial and customer experience teams to implement campaignsCollaborate with clients/partners on co-branded campaignsProvide feedback to the teams on consumer response and behavior to drive improvements.
Work with brand, content and product marketing teams to understand/refine consumer personas, segment and target audiences, and tailor messages and actions to increase conversion across the funnelExperiment continually to improve and increase efficiency.
Define growth kpis/metrics and dashboardMeasure performance for each campaign and channel to drive metrics-driven improvements and resultsWork to optimize within growth and recommend improvements to propeller leadership and client stakeholders.
Capture/apply best practices and learnings to deliver repeatable and predictable resultsBecome recognized as a leader in digital health consumer activation and engagement.
What’s in it for you
Chart your own course for personal and professional growth with many opportunities to bring new ideas, create new capabilities, and stretch beyond your comfort zone.
Join a talented and collaborative team committed to finding creative solutions that scaleEverything we do starts and ends with how we can help a patient become healthier.
Work with a creative and diverse team of professionalsSolving respiratory disease requires a wide array of disciplines to work togetherFor example, we have epidemiologists, physicians/clinicians on staff combined with engineers, statisticians and data scientists to build the best respiratory solution possible.
Connecting as a team is important to usPost-covid, we look forward to the many opportunities to get together that we have enjoyed in previous years, such as summer cookouts for lunch, after work events like board games and hobby nights, and company-wide gatherings for team building! you can opt in where it makes sense for you.
We care about balancing work with the rest of lifeWe encourage and support our team members to disconnect when they’re not at work.
Excited about the position but not sure if you meet the requirements? apply anyway.
Candidates who identify as members of historically underrepresented groups in technology and healthcare are highly encouraged to applyAn inclusive and equitable culture is at the heart of our organizationGrowing a diverse team is key to understanding our patients better and accomplishing our mission: to make life better for every person and community affected by chronic respiratory disease.
We are proud to be an equal opportunity employerWe are dedicated to building an equitable organization and growing a team with a wide range of backgrounds and experiences, each helping us understand our patients betterTo do this, we strive to maximize access to every opportunity and cultivate a diverse set of candidatesWe aim to provide every member of our team with support, mentorship, and growth opportunitiesWe don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, ability status, or any other differencesPursuant to the san francisco fair chance ordinance, we will consider for employment qualified applicants with arrest and conviction recordsAll are welcome here.
