Job details
Salary $28 - $32 an hour job type full-time number of hires for this role 1
Qualifications
Seo: 3 years (required)
Associate (preferred)
Keyword research: 1 year (preferred)
Full job description
Founded in 2010, revenue well saw a way to use the latest marketing automation technology to help doctors build better, more connected relationships with their patients and communitiesWe think it’s a problem worth solving and thousands of dental practices across the country seem to agreeThe company has grown very quickly over the last few years and has added 90+ new employees earlier this year with the acquisition of pbhsWe are now a team of 260+ diverse people who are committed to our mission, super-focused on our product, and fanatical about helping each other and our customers succeed.
What you`ll do:
Job summary and overview
The seo team lead is responsible for serving as the primary point of contact for assigned seo tier 1 (basic) clients and providing direction, supervision, coaching and mentoring to seo analyst i team membersYou will oversee the work of 2 – 5 seo analysts who report directly to youIn addition, you will partner with senior staff (manager/director) to provide input on hiring, write performance evaluations, and offer suggestions regarding professional development.
The seo team lead is responsible for the strategy for and success of seo campaigns for assigned tier 1 clients by performing research and analytics on campaign effectiveness; developing and executing successful cross-functional marketing strategies designed to solve a problem for target audience and increase new patient acquisition numbers; providing excellent customer service and building strong working relationships with clients; mitigating client attrition ; and assisting the manager/director with interviewing candidates and mentoring/training/supervising current team.
The seo team lead will tap into honed technical expertise to provide clients with search engine optimization and user experience insight as well as organizational, multi-tasking, and delegation abilitiesThis is a fast-paced role with a high client load; however, the support is in place to enable the team to provide exceptional seo expertise and service to clients.
While you will be responsible for campaign outcomes, you will have a team who will support the accomplishment of those tasksThe account management team will provide support with onboarding of new clients, off-page optimization, communication with clients as requested, scheduling calls, and moreThe seo analyst i team will pick up workorders as created by you to accomplish tasks such as submitting sitemaps, performing grammar/spelling checks, and adding/removing staff biosMore experienced seo analyst i team members may also provide support with ssl updates, keyword research, reoptimizing headers, and navigation reorganization.
Essential duties and responsibilities
Client relationship management: serve as primary point of contact for assigned tier 1 clients.
Build strong working relationships and trust with clients - lasting relationships with clients is at the core value of how we do business at pbhs.
Implement successful client retention strategies and approaches to your daily work.
Analyze and identify gaps in website content, on-page seo optimization to improve search results, creating effective calls to action, building links, performing keyword research and implementing best practices for metadata, and other activities to increase website traffic and patient conversion.
Analyze website, social media, and ecommerce pages to determine visibility and ranking and then implement strategies for improvement.
Responsible for creating and managing project plans and timelines to deliver effective and timely seo campaigns for assigned clients
Update/reorganize/change website content to increase customer utility and improve search engine visibility and ranking.
Work closely with clients to develop in-depth content strategies, competitive analysis, keyword research, and serps analysis.
Utilize google analytics and other platforms such as sem rush and awr.
Drive organic traffic to client’s site and increase new patient acquisition.
Optimize pages for desktop, tablet, and mobile use.
Keep up to date with new trends and best seo practices
Provide manager/director with weekly status updates and reports as it relates to assigned clients and direct reports
Cross-functional partnership: take a holistic marketing approach by partnering with cross-functional teams (ppc, content, design, social, etc.) and making suggestions to clients about other potential channels that may contribute to the success and effectiveness of a campaign.
Team lead
Directly responsible for the supervision of 2 – 5 seo analyst team members, including:
Coaching and mentoring
Performance management, feedback and goal setting
Leading team and 1-on-1 meetings
Timecard management (approving time off requests and time cards)
Oversee work orders and tasks being performed by seo analyst i team members and seo account managers to ensure accuracy and timeliness of completion.
With manager/director, participate in the hiring process, including interviewing, training, and onboarding of seo analyst i team members.
With director/manager, provide performance feedback via trakstar, our performance management system, and in person performance discussions.
Required knowledge, skills & abilities
Solid experience using google analytics and other platforms (such as sem rush and awr), html, css, and javascript.
Able to quickly understand and support seo initiatives that drive successful campaigns and client goal achievement.
Excellent communication and interpersonal skills which enables analyst to build trust and communicate complex information in a way that is easy to understand.
Affinity for anticipating and meeting your client’s needs without having to be asked.
Ability to maintain a high level of professionalism regardless of situation or audience.
Highly skilled using google analytics and ability to measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data.
Solid understanding of marketing – including social media – and comfort level with making suggestions to clients about other potential channels that can be utilized during a campaign.
Passionate about staying “in-the-know” on seo trends.’
Naturally inclined to self-manage/motivate by pragmatically setting and achieving goals.
Commitment to honesty/ethics, punctuality, attendance, client success, innovation, teamwork, and professionalism is required.
Willingness to contribute to the success of the company, department, co-workers, and self.
Motivation and drive to do a job well and operate with a sense of urgency.
Proven experience building and driving seo strategies across various dental and medical specialties.
Previous experience helping clients outperform their competitors, achieving top keyword rankings, and acquiring new patients.
Ability to measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data.
Strong conflict resolution: ability to diffuse high intensity situations while remaining calm, professional, and respectful.
Excellent verbal and written communication skills.
Extremely organized and consistently able to meet deadlines.
Deep understanding of the dental industry and the clients we serve.
Experience/education
3 + years’ hands-on seo experience with content strategy, website design u/i and google analytics, social media, and analytics.
Previous supervisory experience a plus.
Google analytics and adwords certification highly desired.
Previous agency experience in dental or other healthcare field helpful.
Experience with hiring, training, mentoring, coaching and supervising team.
Key management areas of responsibility
Supervise analysts responsible for tier 1 and tier 2 clientele at pbhs.
Assist the director by coming up with solutions and strategies to reducing client cancelations.
Conduct monthly 1-in-1 meeting with your team of analysts.
Lead overall seo strategy and content strategy.
Write performance evaluations.
Provide mentoring to the team and ensure seo best practices are being implemented and followed.
Assist director in managing analyst client loads for optimal efficiency, quality of work, and measured performance.
Provide seo manager with weekly status reports as it relates assigned duties and tasks for your team.
Team leadership: work closely with the director and analysts on to execute our mission and vision for our department.
Revenue: growing divisional revenues; cross selling, up-selling, and/or acquiring new clients from referrals due to our reputation.
Recruiting: experience sourcing and selecting new members for your awesome team
Thought leadership: ability and desire to write client case studies along with educating and sharing strategies and industry trends with pbhs clients and communities.
Bonus points
You have a passion for dental marketing, seo, data analysis, and digital marketing.
Previous agency experience in dental or other healthcare fields.
Experience managing people in roles in seo, content, analytics, or in another role.
You have a portfolio of your workPlease share with us!
To apply:
Please apply via this link:
Https://revenuewell.applytojob.com/apply/azuivshrgs/seo-team-lead-i
Job type: full-time
Pay: $28.00 - $32.00 per hour
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance
Schedule:
8 hour shift
Education:
Associate (preferred)
Experience:
Seo: 3 years (required)
Keyword research: 1 year (preferred)
Work location:
Fully remote
Work location: remote
