Job details
Job type full-time
Full job description
The business development representative (bdr) drives growth in digital realty services and solutionsThe bdr qualifies and prioritizes leads and prospects by articulating the digital realty value proposition, messaging, and understanding customer needs and requirementsThis position requires the ability to work independently and prioritize effectivelyThe bdr works directly with demand generation, marketing operations, and marketing to do outbound follow-up on programs and campaigns, and shares feedback on campaign effectivenessThis position will also interact with the field sales and channel teams to develop selling strategies, share progress, and generate opportunities for strategic, targeted campaignsSince the bdr interacts with current and prospective clients, good business judgment and skills are crucialWhile this is not a sales position, high performers can potentially transition to a sales role.
This is a remote position, open to any location in the west coast.
Responsibilities:
Generate new demand (e.gIndividual leads and/or buying groups) for the sales organization to pursue
Qualify demand (e.gIndividual leads and/ or buying groups) against established criteria before passing a lead to sales as teleprospecting qualified leads (tqls) or teleprospecting generated leads (tgls)
Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales
Nurture predetermined groups of prospects back from field or channel sales by using multiple touch tactics (e.gTelephone, email, social)
As a secondary responsibility – where specified by the organization – process inbound demand using a range of tactics (e.gTelephone, email, social)
Comply with all demand management– related service-level agreements
Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the tql stage or qualified demand stage
Track and manage prospecting, qualification and nurture activities in the company’s sales force automation (sfa) system
Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization
Required qualifications:
Associate’s degree or equivalent experience
Candidates must have corporate sales or marketing experience
Related working experience in the data center, telecommunications, it or technology fields preferred
Candidates must have at least six months experience working in a prospecting role (business development, inside sales, telemarketing, etc.)
Desired applicants will have knowledge of business organizational structures, sales, sales processes, and familiarity with crm systems, salesforce.com preferred
Excellent business judgment and articulating value propositions to customers
Ability to prioritize effectively and work independently
Ability to work in teams to develop strategies, action plans, and share results
Ability to build and manage relationships with sales personnel
Comfort with interacting with potential clients on the telephone and over email
Disclaimer: the above statements intend to describe the general nature and level of work performed by people assigned to this jobThis is not an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Digital realty is committed to employing a diverse workforceWe value and actively seek to recruit, develop, and retain people with backgrounds, experiences, and perspectives that reflect the full diversity of our society.
