Job details
Salary $75,760 - $94,700 a year job type full-time
Full job description
Job description
***this position can be based in na or western europe***
Reporting to the head of demand planning and account based marketing, the abm manager, industry accounts, is responsible for planning, executing, measuring a range of multi-touch programs for industry accountsKey responsibilities of the role include industry and account intelligence gathering, demand creation, sales alignment/enablement and reputation supportThis role requires deep subject matter expertise in the industries that are in scope (cpg, life science, automotive, heavy industry).
Roles/responsibilities
Prioritize and group accounts by common attributes
Oversee offer creation and determine the optimal tactic mix for industry accounts
Understand and analyze account portfolio makeup, including how key accounts contribute to overall industry revenue, as well as prioritizing industry sub-verticals
Work with functions in sales and marketing to define and establish workflows (e.g., campaign personalization and execution, lead hand-offs)
Partner with operations to provide ongoing data and insight into industry accounts from internal and external sources to drive relevance and timely execution
Execute marketing programs on behalf of sales, and demonstrate to reps how to execute program elements on their own
Provide light customization of campaigns according to analysis of buyer needs and industry trends (e.g., regulatory environment)
Work with digital teams to conduct a/b testing of messaging to improve response and conversion rates
Manage and adhere to budget allocation overview
Determine which internal marketing campaigns and assets to leverage for industry account engagement planning
Preferred qualifications:
Organizational interlocks
Partner with sales operations to establish, forecast and report against key success metrics
Sales leadership
Sales operations
Sales reps (e.g., account managers, account executives, business development reps)
Vertical industry leadership and subject matter experts
Marketing campaign team
Portfolio marketing (e.g., product marketing, solution marketing)
Content creation teams/agencies
Digital marketing
Demand center
Field marketing
Marketing operations
Technologies supporting the role
Sales force automation (sfa) systems
Marketing automation platforms (maps)
Database tools
• web content management and web personalization • analytics and business intelligence (e.g., predictive analytics)
Corporate intranet/portal
Social media platforms and monitoring tools
Content management tools
Customer insight management tools
Success metrics
Industry-account revenue and growth
Industry-account pipeline opportunity creation
Industry-account pipeline opportunity influenced
Industry penetration/market share
Database growth and accuracy of contact and account data for defined accounts
Customer engagement scores
Sales/partner utilization of marketing programs and subsequent feedback
Response rates to marketing programs within accounts
Experience/background in process and hybrid manufacturing, selling and or marketing manufacturing, automation solutions, industrial digital transformation and industry 4.0
Basic qualifications
Bachelor’s degree
If working in the us legal authorization to work in the us is requiredWe will not sponsor individuals for employment visas, now or in the future, for this job opening.
This position is part of a job familyExperience will be the determining factor of position level and compensation.
This role is a part of a job family and the base salary compensation range for this role in colorado is $75,760.00 - 94,700.00 usda annual with an annual target bonus of 8% of base salary.
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We are an equal opportunity employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
